During this May Day holiday, major scenic spots across the country continue to adopt the "people follow the crowd" mode. Netizens have posted travel photos from various places, all of which are full of people. Under the trend of continued popularity and continued firepower, what are the highlights of the May Day holiday cultural and tourism market this year? Cultural tourism: The integration of culture and tourism is becoming more eye-catching. With the development of the tourism industry and the upgrading of consumer demand, various tourist destinations continue to explore cultural heritage, create unique projects, improve consumer quality, and bring more freshness and surprises to tourists. Nowadays, going to museums to see history and appreciate culture during holidays has become a fashion. Museums are also utilizing new technologies and attractive activities to enhance the audience's experience. In recent years, research tours have gradually become popular. During the May Day holiday, more than 1300 students gathered in Hebi City, Henan Province. They are reciting classic chapters from the Book of Songs together on the banks of the Qi River, and dancing the dance rhyme of the Book of Songs together. Red tourism: activating resources to improve quality, checking in on red attractions, listening to red stories, pursuing red memories, and inheriting red culture have become increasingly popular choices for more and more people. Efforts are also being made in various regions to revitalize red resources and improve service quality. Nowadays, red tourism highlights immersive experiences, creating a sense of presence and time travel, thereby attracting more young people to engage in red tourism. Cross border tourism: The high popularity of two-way travel is driven by favorable visa free policies and the gradual resumption of international flights, making the outbound tourism market even hotter during this year's May Day holiday. During the May Day holiday, multiple ports in Guangxi experienced a peak in inbound and outbound passenger flow. Friendship Pass Port is one of the convenient land ports for China to access ASEAN countries. During the May Day holiday, ports welcomed a two-way flow of entry and exit. Khorgos Port in Xinjiang, located in the northwest of the motherland, also ushered in the peak of cross-border passenger flow. This year is China's "Kazakhstan Tourism Year", and more and more Chinese and Kazakh citizens are traveling and sightseeing with each other. (Lai Xin She)