In the season of "spring breeze and green south bank of the Yangtze River", although the temperature in the Yangtze River Delta region has not yet fully risen, the heat wave of cultural and tourism integration has already surged, and various cultural new landmarks and literary works bloom in the beautiful scenery, attracting tourists from all over the world. In Shanghai, the rapidly emerging East Hall of the Shanghai Museum has been officially opened since February this year, bringing heavyweight exhibitions such as "Starry China: Sanxingdui · Jinsha Ancient Shu Civilization Exhibition". Now, for more than two months, the exhibition hall is still crowded; In Suzhou, Jiangsu, although it has not officially opened, the previously unveiled Jiangnan branch of the China Film Archive has attracted a large number of fans to come and supervise. In the future, you can enjoy numerous niche and high scoring movies at your doorstep; In Hangzhou, Zhejiang Province, the Zhijiang Cultural Center, which opened to the public in August last year, has quickly become a "memory symbol" of the city. It is not only a beautiful "form", but also a "god" with profound connotations, making it a place for tourists to linger and forget. How to understand the intensive landing of these heavyweight cultural infrastructure in the Yangtze River Delta? In the view of Sun Jiashan, Deputy Researcher of the Central Academy of Culture and Tourism Management Cadres, the root cause lies in the inherent needs of the development of the Yangtze River Delta region itself. In the Yangtze River Delta, with the landing of many cultural landmarks, the increasingly dense cultural facilities have also made the cultural life of residents more accessible. Data shows that Shanghai currently has nearly 160 museums, equivalent to one museum for every 156000 people, exceeding the national average. The number of visitors to museums throughout the year has reached 22.94 million; There are currently 355 registered museums in Jiangsu, of which over 40% are historical and cultural museums; Zhejiang focuses on retaining nostalgia and promoting rural civilization, and has built 692 rural museums. It is worth mentioning that with the emergence of various new formats and forms, traditional cultural landmarks have combined with emerging digital industries, unleashing new vitality. Recently, Wujiang, Jiangsu Province, with its small bridges and flowing water, released the "Jiangnan Cultural Agriculture Digital Color System", which uses digital means to record the natural colors of Jiangnan cultural relics such as Biluochun, hairy crabs, and Jiaobai. From the Suzhou Bay Digital Art Museum to the Suzhou Bay Grand Theater Digital Theater, and then to the "Dayun Digital Cultural Tourism Metaverse Platform · Pingwang Ancient Town", a complete digital cultural industry chain is gradually forming in Wujiang, Jiangsu Province. As one of the regions with the most active economic development, the highest degree of openness, and the strongest innovation ability, the flourishing development of culture and art in the Yangtze River Delta has added more colors to modernization construction. (Lai Xin She)