Take out your phone and use a reading app to start reading time; Wearing headphones, feel the charm of language and writing in the narration of audiobook speakers... In the digital age of reading, there are more ways to open up. Recently, at the 3rd National Reading Conference held in Kunming, Yunnan, China, the China Audio Visual and Digital Publishing Association released the 2023 China Digital Reading Report. The report shows that the overall revenue of China's digital reading market in 2023 was 56.702 billion yuan, with a user base of 570 million. Who is reading? How to read it? What are you reading? Through this digital reading report, we can see the "new trend" of nationwide reading. On April 23, 2024, citizens experienced digital reading at the Third National Reading Conference "Ten Mile Bookstore · Spring City Book Market". Who is reading? From the perspective of the number of digital reading users, the growth rate in 2023 is about 40 million compared to the previous year, which is 7.53%. Further statistics show that in 2023, the proportion of digital reading users to the total number of internet users in China was 52.19%. This is the first time that the proportion of digital reading users among all netizens has exceeded half, demonstrating the sustained and vigorous development of digital reading in recent years. What is the composition of 570 million digital reading users? The report shows that in 2023, digital reading users aged 19-45 will still be the absolute mainstay, accounting for approximately 62.70%. However, it is worth noting that the proportion of users aged 60 and above has increased from 2.74% in 2022 to 4.20%. Related analysis suggests that the increase in the proportion of digital reading users aged 60 and above indicates that, on the one hand, the reading enthusiasm of users in this age group among digital reading users is increasing; On the other hand, with the rapid development of the silver haired economy, the silver haired reading market has great potential for development. On April 24, 2024, the Digital Reading Forum and the 10th Digital Reading Annual Conference held at the 3rd National Reading Conference saw a steady increase in the number of digital reading users, while the overall revenue scale of China's digital reading market continued to expand. In 2023, the overall revenue scale of China's digital reading market increased by 22.33% year-on-year, becoming the highest growth rate in nearly five years. "On the one hand, the country vigorously promotes the improvement of the digital cultural literacy of the whole population, increases the supply of high-quality digital content, and expands a broader space for digital consumption. On the other hand, the scale and growth rate of the main forms of reading, including mass reading, audio reading, and professional reading, are maintaining an expanding trend. With the help of advertising revenue models, the scale of the digital reading market has been pushed to a new level." said Zhang Yijun, the first vice chairman of the China Audio Video and Digital Publishing Association. How to read it? With the development of technology, digital reading methods are constantly changing, from computer reading and mobile phone reading to e-reader reading and listening. By analyzing different types of digital reading, the report shows that in 2023, the proportion of online literary works and e-books is about 67.46%, the proportion of audio reading works is about 30.68%, and other types are about the same