Domestic "trendy products" represent the combination of tradition and innovation, carrying people's aspirations for a better life and leading the new consumption trend. This year's Government Work Report proposes to actively cultivate new consumption growth points such as smart homes, entertainment and tourism, sports events, and domestic trendy products. Why are Chinese products popular among consumers? Where are the "trendy" and "trendy" domestic products? How can domestic products achieve long-term development under the new trend of consumption? The reporter conducted a research interview. Recently, Sun Yanyan from Anhui posted a set of photos on his social media, wearing a new Chinese style button top and a horse face skirt, checking in at the Temple of Heaven and praying for good luck. In just a few minutes, he received a lot of likes, and many friends asked for links to the same horse face skirt in the comment section. "Last year, she had already purchased several improved Hanfu styles with a Chinese style of" new Chinese style "." During holidays, gatherings, and travels, I usually wear such new Chinese style clothing, especially when taking photos at ancient Chinese architectural sites like the Forbidden City and the Temple of Heaven. It's both elegant and dignified, "said Sun Yanyan. As a microcosm of the rise of the China-Chic, the traditional cheongsam is overlapped with the Han half skirt, the Song brocade jacket is paired with wide leg pants, the button down shirt is paired with the horse face skirt, and the improved Han clothing and new Chinese clothing, which combine the traditional Chinese elements and the current aesthetic fashion, are more and more popular among many people. Many people, like Sun Yanyan, believe that this type of clothing has a strong classical charm and is suitable for the needs of lightweight and beautiful daily wear, so they are willing to pay for it. According to data from the China Textile Industry Federation, in 2023, the market size of "new Chinese style" clothing reached a level of 1 billion yuan. In the past three years, the growth rate of total transaction volume of related products and commodities has exceeded 100%. The increasing cultural confidence and fashionable designs that are more in line with current popular aesthetics have given Chinese people a sense of belonging and pride among Chinese brands and domestic products. Not only is Chinese clothing in line with the trend, but China-Chic consumption in catering, beauty, fashion play, cultural tourism and other industries is rising, which conveys a strong driving force for China's economic growth. According to the 2024 Survey Report on China China-Chic's Economic Development and Consumption Behavior (hereinafter referred to as the "Report"), the market size of China China-Chic's economy in 2023 will be 2051.74 billion yuan, with a year-on-year growth of 9.44%, and it is expected to exceed 3 billion yuan in 2028. Another spring flower season has arrived, and this year, Chinese elements have become a beautiful scenery in the flower season. Last year, the ancient folk custom of Hairpins and Flowers in Charybdis, Fujian, became popular on the Internet, attracting tourists from all over the country to experience. Nowadays, Shapu Village is filled with tourists wearing hairpins and Hanfu, turning the small fishing village into a flowing garden. On Tiktok, the broadcast volume of Charybdis related topics exceeded 1 billion; On Xiaohongshu, there are over 1.28 million notes related to Zanhua. The popularity of traditional customs has made local culture and tourism popular, and has also driven the development of related industries such as Chinese style clothing rental and photo experience museums, promoting the cultural consumption of Shapu to experience a surge. Two years ago, there was no professional makeup making travel photography service in Shapu Village, and now there are already 20 in the village