How the Comprehensive Infiltration of AI Technology Affects the Film Industry
2024-04-22
The popularity of AI products such as ChatGPT and Sora is still high, putting pressure on the film and television industry for change, but also bringing opportunities for development. On April 21st, at the 14th Beijing International Film Festival "Industry Forum: Standing and Breaking Under the Changing Situation of the Film Industry", guests at the conference expressed that film is an industry developed through the exchange of tradition and innovation, and film will not be replaced by technology. However, whether it is the industry reducing costs and increasing efficiency through AI, or the creators iteratively innovating their work methods through technology, it will undoubtedly bring about changes in the film industry. New technologies have brought new trends, attracted new players, and sparked new thinking. With AI technology infiltrating various processes in the film industry on a large scale, it remains to be seen how much influence AI can unleash in the film industry. Against the backdrop of rapid development of AI technology, which is expected to increase production efficiency by 30%, the film industry has also ushered in unprecedented changes and development opportunities. "Technology is the support and driving force of film, and film is produced by technology, not art. If the development of AI technology is compared to the Fourth Industrial Revolution, then it will bring greater changes to the world than steam engines." said Huang Jianxin, Chairman of the Beijing Film Association. Recently, the application of AI technology in film and television works has been rapidly advancing and achieving implementation. According to public information, the world's first fully AI generated feature film "Our T2 Remake" completed its premiere in March. Several film companies have recently responded to the layout and application of AI technology. Among them, Happiness Blue Ocean stated that it will actively utilize various industry related technologies based on its own actual situation when conditions are ripe; Huayi Brothers also pointed out that the company has been actively exploring the deep integration of "culture+technology", while continuously paying attention to new technologies and tools in the market; Light Media revealed that it plans to use AI to participate in the production of animated mini dramas, using Chinese classical classics as the theme, to produce a possibly thousand episode AI animated mini drama, which is currently in the early preparation stage. At the forum, Wang Changtian, Chairman of Beijing Light Media Co., Ltd., talked about the impact of technology development on the film industry, which precisely demonstrates that the film industry has always been at the forefront of technology application. Wang Changtian further pointed out that AI is a technological tool, and technology cannot replace movies. However, technology can have a certain impact on movies, and according to his preliminary estimate, AI technology is expected to increase the production efficiency of movies by 30% or more. The development of technology has provided more possibilities for film creation to address the issue of insufficient production capacity in animated films. The visuals of movies are more realistic and the sound effects are more stunning. While technology creates an immersive audience experience, it also drives the transformation of the film industry time and time again. Huang Jianxin pointed out that, from the cinema to the Internet, from the film era to the digital film era, the way of film dissemination and creation continues to iterate, and behind the industrial iteration, technological progress is indispensable. AI technology is penetrating the entire process of the film industry. In Wang Changtian's view, AI can effectively make up for the problem of insufficient production capacity in animated films and help the team complete it
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