Since last year, a number of cities have gained popularity in various ways, sparking waves of urban cultural and tourism fever, fully demonstrating the potential and vitality of economic recovery and development. Why do "Internet celebrity cities" frequently emerge from the market? What are the inspirations for expanding domestic demand and stimulating potential consumption? How can internet celebrity cities seize the opportunity to promote development? How can other cities learn from it? With these questions in mind, Economic Daily reporters have recently conducted research and interviews in new and old internet famous cities such as Harbin, Zibo, Chongqing, and Xi'an to explore the secrets behind them. Being hot online and originating from offline internet celebrity cities is not a new thing. As early as around 2018, the Chongqing Liziba light rail passing through buildings and the Xi'an Yongxingfang throwing bowls of wine became popular, making these two cities taste the sweetness. They not only became the "first generation" internet famous cities, but also the "eternal famous stars" of hot tourist cities on the list. Nowadays, the new market and consumption environment have put forward higher requirements for the transformation and upgrading, quality improvement and efficiency enhancement of the cultural and tourism industry. The country's cultural and tourism industry is recovering strongly, and internet famous cities are competing with even more rapid momentum: Changsha, Litang, Rongjiang, Zibo, Harbin, Tianshui... It seems that without any prelude, these cities have suddenly become popular. According to data from Meituan and Dianping, during the May Day holiday in 2023, tourism orders in Zibo increased by 2000% year-on-year; On April 15th of the same year, there were 83635 passengers arriving and departing at Zibo Railway Station, setting a new record for the daily passenger arrivals and departures at the station. Afterwards, the relay baton was handed over to Harbin. During the 3-day New Year holiday in 2024, Harbin received a total of 3.0479 million tourists and achieved a total tourism revenue of 5.914 billion yuan, both reaching historical peaks; On the first day of the Spring Festival holiday, tourism orders in Harbin increased by 244% year-on-year, and ticket orders increased by 40 times year-on-year. Compared to traditional hot tourist destinations, internet celebrity cities have created a new model for the development of the cultural and tourism industry, and their emergence is closely related to the rapid development of social media, especially short videos. According to the analysis of the previously popular cities, there is a carrier or symbol that attracts everyone's attention - Zibo is a barbecue, Harbin is ice and snow, Tianshui is Spicy Hot Pot, Rongjiang is a "village supermarket", Chongqing is a "magic 8D", Xi'an is a "Tang culture"... These carriers and symbols are not only the refinement of urban characteristics, but also the "password" connecting the city and Internet users. Internet celebrity cities are hot online, but they originate from offline; The carriers and symbols that have become popular seem to be refined and endowed by netizens, but in reality, they rely on the unique resource endowments of cities and the advantageous industries created in the long term. As the birthplace of modern ice and snow culture in China, it is not surprising that Harbin has made a name for itself with ice and snow. Behind this is the continuous efforts of the local government to promote the ice and snow industry and the ice and snow economy. Wei Minfang, General Manager of Harbin Volga Manor, introduced that the first Ice Lantern Amusement Fair was held in Zhaolin Park in Harbin in 1963. The Sun Island Snow Expo was born in 1988, and this year's booming Harbin Ice and Snow World has a history of 25 years. In recent years, Harbin has continued to amplify the vivid urban symbol of ice and snow, proposing the concept of "ultra long standby", extending and expanding the traditional ice and snow festival to the ice and snow season, and gradually introducing the "Harbin Ice" policy