As the price of gold continues to rise, more and more people are turning their "inventory" into cash. Where can gold be repurchased, at what price, and through what process? Regarding these consumer concerns, Beijing Youth Daily reporters recently visited multiple market institutions and interviewed relevant professionals. It is understood that there are many offline physical institutions providing gold repurchase services, which can be basically divided into four categories: branded gold stores, banks, pawnshops, and other merchants. Brands such as Caibai, Chow Tai Fook, and Lao Feng Xiang, which are frequently visited by customers, also offer gold repurchase services. However, the repurchase rules for different brands may vary, and even for the same brand, not every store has gold repurchase services. For example, Chow Tai Fook has opened gold product repurchase services in designated stores in some cities, and customers can call the national customer service hotline to learn more. Zhou Shengsheng's customer service representative stated that currently in mainland China, only designated branches in Shenzhen are piloting repurchase business, and there is a full payment trade in service at designated branches. Caibai Jewelry customer service stated that the repurchase price of investment gold bars and ingots is based on the basic gold price at the time of repurchase, with a reduction of 2 yuan per gram in transaction fees. Repurchase of jewelry products is also discounted based on the basic gold price. Due to significant losses, it is generally recommended that consumers trade the old for the new. Repurchase of gold products from other brands is not currently supported. At a gold jewelry counter of a certain brand in a shopping mall in Haidian, the salesperson stated that it is acceptable to exchange the old for the new, but the weight of the new product must be more than 1.2 times that of the old, and the deduction price should be reduced by 30 yuan from the selling price on the same day. However, if the weight of the new product is more than twice that of the old, the old product can be "deducted" without reducing the price, which is more cost-effective. Overall, compared to cash buybacks, these brand gold stores are more inclined to trade in old for new, and the price of trade in old for new is higher than that of cash buybacks. Bank repurchases often recognize their own brand as the main channel for gold repurchase. Many banks only accept investment bars from their own brand when repurchasing gold, and do not accept gold products produced through other channels. Beijing Youth Daily reporter found that some banks have also increased their efforts in gold repurchase business during this round of gold market. For example, Industrial and Commercial Bank of China (ICBC) has recently upgraded its gold repurchase business by launching a repurchase service for "non ICBC branded gold bars received by ICBC". 14 commercial banks and two gold enterprises can easily repurchase Au99.99 branded gold bars. The 14 commercial banks are tentatively designated as Agricultural Bank of China, Bank of China, Construction Bank, Bank of Communications, China Merchants Bank, Pudong Development Bank, Minsheng Bank, Ping An Bank, Industrial Bank, Huaxia Bank, CITIC Bank, Everbright Bank, Guangfa Bank, and Postal Savings Bank; The two gold companies are tentatively designated as China Gold and Shandong Zhaojin. It is worth noting that not all ICBC branches provide gold repurchase services, and consumers need to go to designated branches for processing. ICBC's gold repurchase branches are also divided into ordinary repurchase branches and comprehensive repurchase branches. The former repurchases ICBC branded gold bars and non ICBC branded gold bars produced by 16 designated institutions; The latter can repurchase various physical gold products with a gold content of over 99%. The Beijing Youth Daily reporter found that there are 17 ordinary repurchase branches and 5 comprehensive repurchase branches in the Beijing area of ICBC. It is understood that