Promoting Cross Strait Film and Television Exchange and Integration through Same Roots and Same Origin
2024-04-10
Recently, the Taiwanese film "Eliminating the Three Harms" was released in mainland China and received good box office and reputation. This movie draws inspiration from the allusions in "The Book of Jin: Biography of Zhou Chu" and "The New Words of the World". The cultural genes of the same origin and origin enable audiences on both sides of the Taiwan Strait to have more resonance and empathy when appreciating movies. Movies often contain rich emotional values and social and cultural backgrounds behind them. When the Taiwanese film "When Men Are in Love" is released in mainland China, which integrates the customs, language, and culture of Minnan region, audiences can choose between two different versions: the Mandarin dubbed version and the Minnan language original version. Due to the similarity in language, the best-selling regions of this film are Minnan and Chaoshan, which speak Minnan language or similar dialects. This once again proves that a common cultural gene is a solid foundation and strong guarantee for the exchange and integration of films between the two sides of the Taiwan Strait. Taiwanese TV dramas are also popular among mainland audiences. For example, Qiong Yao's literature has become popular on both sides of the Taiwan Strait. Multiple TV dramas adapted from her novels have been filmed in mainland China, inviting mainland actors to perform. The intricate and moving plot is deeply loved by audiences, and even has become a classic memory shared by the global Chinese cultural circle. At the same time, mainland Chinese film and television dramas continue to become popular in Taiwan. Since the 1990s, mainland TV dramas with historical themes such as "Water Margin", "Iron Teeth and Bronze Teeth Ji Xiaolan", and "Prime Minister Liu Luoguo" have achieved good ratings in Taiwan. In 2023, the mainland Chinese TV series "Fury" sparked a trend of following dramas in Taiwan, becoming one of the annual TV series with the highest viewership and topic popularity in Taiwan. When it comes to the most popular mainland TV dramas among Taiwanese audiences in recent years, it is none other than "Empresses in the Palace". Its broadcasting rights in Taiwan have been purchased by the eight major television stations in Taiwan, and it has been replayed multiple times in Taiwan for over a decade. Cross Strait film and television exchanges and cooperation have become an important channel to enhance the understanding of people on both sides of the Taiwan Strait and jointly promote excellent traditional Chinese culture. The film cooperation between the two sides of the Taiwan Strait can be traced back to the 1980s. In 1984, the movie "Riding the Wrong Train" was introduced to mainland China and was screened continuously in the southern Fujian region for more than three months. The interlude "Dried Wine If Sold Without" in the movie is still widely circulated in mainland China. In 1990, "Mom Loves Me Again" was released in mainland China, setting a historical record for both the number of viewers and screening revenue, becoming a classic in the hearts of a generation. In 2010, both sides of the Taiwan Strait signed the Cross Strait Economic Cooperation Framework Agreement (ECFA), providing policy support for cross-strait film and television industry cooperation. The current measures on strengthening the management of cross-strait film cooperation were introduced in 2013. In 2018, the mainland introduced the "31 favorable policies for Taiwan", which lifted the limit on the number of imported Taiwanese film and television dramas, relaxed the restrictions on co produced films between the two sides of the Taiwan Strait, and allowed Taiwanese people to participate in mainland film and television programs without quantity restrictions. Taiwanese works can also participate in mainland film and television awards, playing a positive role in continuously deepening the integration and development of the film and television industry between the two sides of the Taiwan Strait. In recent years, the two sides of the Taiwan Strait have promoted deep integration of the film and television industry through diverse cooperation methods such as co production of film and television works, copyright transactions, exhibition exchanges, and interactions. According to statistics, taking 2020 as an example, Taiwan's television, online audiovisual, and animation industries have achieved impressive revenue in mainland China. Nowadays, the mainland is the most important partner of Taiwan's film and television industry in copyright trading and co production. Many movies have been co produced between the two sides of the Taiwan Strait, which can be said to be“
Edit:Liangyongqing Responsible editor:Liyi
Source:GuangmingOnline
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