The 2024 London Book Fair recently closed. According to media reports, more than 1000 publishing institutions and more than 30000 publishing professionals from around the world participated in this book fair. Chinese publishing units exhibited over 3000 books and held more than 30 events, attracting publishing professionals and ordinary readers from various countries. To promote the "going out" of Chinese good books and "bringing in" excellent books from around the world, the London Book Fair saw Chinese publishers using books as a medium and using practical actions to practice the saying "Civilization is colorful through communication, and civilization is enriched through mutual learning.". The London Book Fair is one of the most important events in the global publishing industry, founded in 1971. This large-scale exhibition by Chinese publishing institutions showcases China's high-quality books and culture, reflecting the mission and responsibility of the publishing and cultural industries. International book fairs, including the London Book Fair, Frankfurt Book Fair, Beijing International Book Fair, and Bologna Children's Book Fair, have always been important platforms for showcasing and promoting books, promoting copyright trade, and promoting the development of reading culture. They have also played an important role in strengthening international cultural exchange and dissemination, enhancing cultural influence, and so on. To use books as a medium to promote Chinese culture to the world, it is necessary to tell Chinese stories well. Our story needs to go both out of the circle and out of the sea; It needs to be both three-dimensional and vivid, as well as rich and colorful. The over 3000 books brought by Chinese publishers perfectly illustrate the theme of "reading China" in the China exhibition area. In addition, a new book sharing event titled "Dunhuang Art Boutique of the Cangjing Cave (British Museum)", edited by Zhao Shengliang from the Dunhuang Research Institute, was held at the book exhibition. Lu Min, winner of the Lu Xun Literature Award, arrived at the scene with his latest novel "Golden River"... It can be said that the books brought by the Chinese publishing and cultural circles to the London Book Exhibition have both broad theories and delicate writing; There is the essence of excellent traditional Chinese culture, as well as exciting stories of contemporary China. By showcasing and promoting high-quality Chinese books, more international readers can learn about China's excellent traditional culture, and enhance its recognition and influence globally. While promoting the "going out" of Chinese good books, a large number of excellent books from various countries and regions around the world are also "introduced" at the annual international book fair. The International Book Fair is an important platform for the publishing industry of various countries to strengthen communication and cooperation. Through communication and collision, China's publishing industry can broaden its international perspective, deeply understand the demand and trends of the international book market, and better create better publications for readers from different countries and regions, cultural backgrounds, and reading habits. A senior publisher said that during this book fair, there were almost no empty seats around the copyright negotiation table, which shows the international publishing industry's attention and investment in copyright introduction and output. Meanwhile, cutting-edge technologies such as artificial intelligence are also a hot topic of discussion, and these ideas and experiences will contribute to China's digital publishing transformation