Integration of Culture and Tourism, People and City Heat -2024 Qingming Holiday Inventory

2024-04-08

Qingming is both a solar term and a festival. Whether it's "rain feet, grass and trees are soft in the suburbs" or "listening to strings and pipes from afar, watching flowers from afar", this Qingming small holiday, the influx of people in big cities and small towns, the China-Chic of "putting culture on", and the upsurge of TESCO Group for food, housing, travel and travel, has not only accelerated the release of the potential of the consumer market, but also injected impetus into promoting the economic recovery. On April 5th, a cultural feast adds vitality to development. In the sky above Nanxi Village Cultural and Tourism Town in Changchun City, Jilin Province, unique kites with long dragons, exaggerated octopuses, and cartoon Sun Wukong appeared one after another, attracting many tourists and citizens. The first Changchun Kite Carnival is being held here. More than 50 children on site, under the guidance of the production teacher, used their brushes to draw colorful pictures on the kite. "Flying kites during the Qingming Festival can make us miss our loved ones, express our grief, release our worries and worries, and fully enjoy the beauty of nature." said Wang Kai, a citizen of Changchun who participated in the activity with his children. "Seeing such exquisite kite art also allows me and my children to truly feel the charm of China's excellent traditional culture." We revitalize folk resources and inherit a long culture. Civilized and lively activities not only enhance the festive atmosphere, but also effectively stimulate new vitality in cultural and tourism development. From reminiscing about the past to making kites, from poetry gatherings to ancient fun sports events, with the strong spring atmosphere of the Qingming Festival, the "museum fever" continues to heat up. According to data released by Ctrip on the 6th, the number of museum ticket orders in China increased by 74% year-on-year during the holiday period. Among them, the ticket orders for popular cultural and museum venues in Xi'an, Nanjing, Henan, Hunan and other areas increased significantly by 278%, 457%, 641%, and 1401% year-on-year, respectively. Liu Jianghong, Vice Dean of the School of Cultural Industry Management at Communication University of China, stated that the people's demand and longing for a better life have led to the growth of new spirit and appearance in traditional festivals. Cultural tourism scenic spots and cultural heritage institutions, relying on their own resources and integrating cultural creativity, have launched new consumption scenes and spaces, which not only enhance the public and interactive nature of cultural activities, but also enrich the holiday experience and spiritual enjoyment of tourists, giving the "spring economy" a full cultural flavor. On the afternoon of the 4th, Ms. Xu from Jinan arrived at the ancient city of Luoyi and tirelessly went to the experience hall to change into Hanfu and do makeup, immersing herself in the magnificent scenery of peonies blooming one after another. During this year's Qingming Festival holiday, temperatures in most parts of the country were higher than the same period in previous years, making flower and spring outings the most popular travel keywords. Anshan Pear Blossom Festival, Linzhi Peach Blossom Festival, Tianjin Begonia Flower Festival, Wuyuan Rapeseed Flower Festival, Ili Apricot Blossom Festival... Multiple places have added special routes for outdoor travel and flower appreciation to enrich holiday travel experiences. According to Ctrip data, during the 3-day holiday, ticket orders for mountain and flower viewing scenic spots increased by 770% and 391% year-on-year, respectively. The green mountains are far away, enjoying the spring scenery. During this holiday, peripheral tours and short distance trips have become the preferred choices for many people. Taking Kaifeng, Henan as an example, the recently popular blind date program "Wang Po Talks about Matchmaking" has made residents in surrounding cities want to take a vacation

Edit:He Chuanning    Responsible editor:Su Suiyue

Source:Xinhua

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