According to data from Lighthouse Professional Edition, as of 19:30 Beijing time on April 6th, the 2024 Qingming Festival (April 4th April 6th) Chinese film festival box office reached 823 million yuan (RMB, the same below), surpassing the 2021 Qingming Festival and setting a new record for the Qingming Festival box office in Chinese film history. It is understood that in addition to the new works of Japanese animation master Hayao Miyazaki, such as "What kind of life do you want to live?" and eight new domestic films, such as "Grass and Wood World," "Yellow Sparrow Behind!" and "Snow Leopard," there are also many imported blockbusters, such as "Godzilla vs. King Kong: The Rise of the Empire" and "Kung Fu Panda 4," which are considered sufficient to meet the viewing needs of different types of audiences during this year's Qingming Festival. According to data from Lighthouse Professional, the box office of "What kind of life do you want to live" during the Qingming Festival this year exceeded 384 million yuan, contributing 46.7% of the box office and breaking multiple records; "Godzilla: The Rise of the Empire", which has been released for a week, grossed 231 million yuan, ranking second in the box office of the season; Kung Fu Panda 4 ranked third in the slot with a box office score of 47.982 million yuan; "The Grass and Wood World" and "The Yellow Sparrow Behind!" ranked fourth and fifth at the scheduled box office with 43.249 million yuan and 38.391 million yuan respectively. According to Chen Jin, a data analyst for Lighthouse Professional Edition, this year's Qingming Festival market not only has a large number of films and diverse film types, covering animation, suspense, crime, plot, comedy, etc., but also has significant differences in audience composition among different films. He pointed out that in the first day ticket purchase portraits of the Qingming Festival, "What kind of life do you want to live?" female audiences accounted for 62.9%, and audiences aged 24 and under accounted for 36.5%. "Godzilla: The Rise of the Empire" had male audiences accounting for 60.1%, and audiences aged 24 and above accounted for 82.6%. The top two films had obvious complementary audiences, contributing a total of 76.7% of the box office. It is reported that among other films, "Grass and Wood" has the highest proportion of women, "Kung Fu Panda 4" has the highest proportion of viewers aged 35 and above, family audiences love to watch it the most, "Let's Shake the Sun Together" has the highest proportion of viewers aged 20 to 24, and student audiences love to watch it the most. Chen Jin said that this indicates that this year's Qingming Festival films have met the diverse viewing needs of audiences, and it is also an important reason for their total box office to break records. (Lai Xin She)