In response to consumer feedback that the production date and shelf life of pre packaged food (including food additives) are difficult to find, see clearly, and calculate, the State Administration for Market Regulation recently issued a notice on encouraging food enterprises to optimize the production date and shelf life labeling of pre packaged food, promoting food enterprises to actively take targeted improvement measures to facilitate clear identification by consumers. The annotation text is too small and dense, and the font is not standardized; Transparent packaging with gray lettering and purple packaging with black lettering, only by finding the right angle can you see it; The production date is written as "see the bag body" or "see the seal", but it cannot be found; The shelf life needs to be calculated to determine the expiration date... For a period of time, the production date and shelf life of pre packaged food on the market have frequently encountered problems such as small letters, light colors, deep hiding, and difficult calculation, which have brought inconvenience to consumers when choosing food. There are many regulations in China's laws regarding the labeling and labeling of food packaging. For example, the Food Safety Law specifies the items that should be indicated on the label, and the Food Labeling Management Regulations require food labeling to be clear and eye-catching. The background and background color of the labeling should use contrasting colors to make it easy for consumers to recognize and read. To be fair, it is not realistic to achieve complete consistency in food labeling, as there are a wide variety of foods with different sizes and packaging styles, and the law only provides more general regulations on food labeling. However, small labels are closely related to food safety and concern the immediate interests of consumers. Therefore, businesses must take them seriously and cannot "freely exercise their power". Food labels should be clear and easy to read, and should be easy for people to understand. This time, regulatory authorities have proposed optimization and improvement measures for food enterprises from multiple aspects. For example, in order to facilitate consumer search, for situations where labeling is done in the form of "see a certain location on the packaging", it is required that the location is clear and obvious, the description is accurate, and easy to find; For example, encouraging enterprises to clearly label with background colors such as white background and black text that contrast significantly with the date color, and improving technologies and equipment such as inkjet printing and printing to ensure that the labeled content is long-lasting and clear. This not only facilitates consumer recognition, but also prevents the production date from being smeared or tampered with, ensuring its authenticity. In addition, companies are encouraged to clearly indicate the expiration date of the shelf life in the order of year, month, and day for the convenience of consumers in calculating. It can be said that these measures are very targeted and help to effectively protect consumers' right to know and improve consumer convenience. Food label labeling is an important basis for consumers to choose products. Only by achieving standardization and accuracy can consumers feel at ease and make purchases. I hope that food enterprises can actively rectify according to the content of the announcement, and at the same time, have a deeper understanding that only by putting consumers at the center, starting from consumers, and integrating the concept of "consumer first" throughout the entire production and operation process, can they achieve their own interests and long-term development. (Lai Xin She)