New Quality Productivity Decoding the Future of Audiovisual Development - Observation of the 11th China Online Audiovisual Conference

2024-04-01

The 11th China Online Audiovisual Conference, with the theme of "Extreme Audiovisual Empowerment", was held in Chengdu, Sichuan Province from March 28th to March 30th. Over the past 11 years, the China Online Audiovisual Conference has witnessed the vigorous development of China's audiovisual industry, with new technologies constantly iterating and upgrading, new scenarios and formats constantly emerging, and new productive forces decoding the future of audiovisual development... This conference, known as the "industry benchmark," has continuously injected new momentum into the high-quality development of the audiovisual industry. The focus of this conference is on deepening the cultivation of high-quality content, strengthening mainstream public opinion, enhancing technological empowerment, deepening industry governance, and strengthening international communication. It focuses on international dissemination of micro dramas, online audiovisual content going global, and urban international dissemination. In recent years, the integration of micro dramas and cultural tourism has accelerated. Micro dramas have become a new trend in creation due to their light volume, fast pace, and high content. Especially after the State Administration of Radio, Film and Television released the "Travel with Micro Dramas" creative plan, a number of urban filming locations have become popular with the popularity of micro dramas, allowing the "cultural tourism+micro drama" model to release more value. At the opening ceremony, the launch ceremony of the "Travel with Micro Dramas" cultural tourism radio and television cooperation was held, and 100 excellent micro dramas with the theme of "Travel with Micro Dramas" will be presented to the audience one after another. At the subsequent forum, Li Jiang, CEO of Dianzhong Technology, said, "The underlying logic of 'mini dramas+cultural tourism' is to use mini dramas to tell stories, stories to carry culture, and culture to promote the tourism economy. In the long run, the development of mini dramas cannot be separated from the support of high-quality content.". At the "Micro Short Drama Creation" forum, representatives from various sectors such as the government, platforms, and creators jointly launched the "2024 Premium Micro Short Drama Industry Initiative". This initiative aims to continuously optimize the industry's creation and innovation environment, bring more high-quality and valuable content to the audience, and comprehensively promote the high-quality development of the online micro short drama industry. "Only by correcting the attitude towards creation, adhering to the correct values and aesthetic orientation, always putting content creation in the first place, and creating more high-quality works that the people enjoy with care, hard work, and emotion, can the industry continue to develop healthily." Feng Shengyong, Director of the Network Audiovisual Program Management Department of the State Administration of Radio and Television, said in his speech at the forum. In the sub forums of the conference, three professional forums were held around the creation and dissemination of micro dramas. The attendees delved into topics related to promoting the healthy and prosperous development of the micro drama industry from different dimensions. At several events themed around micro dramas, the live corridors were crowded with viewers who wanted to learn about industry trends. The regulatory authorities further unified industry awareness through policy lectures and concentrated discussions among industry entities, highlighting the role of this conference as a "barometer". Content going global helps international dissemination of micro dramas. Not only does it rapidly develop and comprehensively improve its quality in the domestic market, but it also unleashes strong growth potential in overseas markets, becoming an important carrier for promoting Chinese stories to go global. The Research Report on the Development of Online Audiovisual in China (2024) shows that short videos are becoming an important way for people to relax, entertain, live, and socialize. Therefore, short videos going abroad also provide a new path for telling Chinese stories well. Overseas,

Edit:Liangyongqing    Responsible editor:Liyi

Source:GuangmingOnline

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