"The popularity of horse faced skirts" requires winning in the short term, but winning in the long term is even more important

2024-03-29

Since last year, the popularity of horse face skirt has driven the trend of China-Chic fashion consumption. On a certain social platform, there are over 1 million notes related to horse face skirts and over 560000 related products. On short video platforms, multiple topics related to horse face skirts have exceeded 100 million views. Behind the popularity of horse faced skirts, the Chinese Hanfu market is showing a continuous expansion trend. The report shows that the market size of Hanfu in China reached 14.47 billion yuan in 2023, and it is expected to reach around 24 billion yuan by 2027. Driven by this trend, many well-known brands launched China-Chic fashion products that combine elements of Chinese traditional culture, covering clothing, shoes, accessories, beauty, home, digital and many other fields. The explosion of China-Chic products is the result of the creative transformation and innovative development of China's excellent traditional culture, which shows that China's traditional aesthetics has the charm of transcending time and space, and this popular trend also highlights the self-confidence, self-improvement and upward spirit of contemporary young people. Adhering to integrity and innovation has given new vitality to China's excellent traditional culture. For example, the horse faced skirt fully integrates modern, fashionable, and technological elements on the basis of traditional clothing elements. The style of traditional horse face skirts is relatively simple, but clever cutting and design can also create diverse and innovative styles. Traditional horse faced skirts are usually dominated by solid colors or simple patterns, while modern horse faced skirts incorporate landscape, flowers and birds, dragons and phoenixes, etc. into the design, presenting a more diverse range of patterns and bright colors. Traditional horse face skirts are usually made of materials such as silk and cotton. Nowadays, production enterprises are trying to apply various new fabrics such as chiffon, blend, and lace to the production of horse face skirts, making modern horse face skirts more comfortable and suitable for daily wear. The continuous emergence of popular China-Chic products is the result of the deep integration of Chinese excellent traditional culture and the industrial chain, and is also the concentrated embodiment of the advantages of China's industrial chain. Ma Mian skirt is a fashionable product, and the market has high requirements for the iteration and upgrading of fashionable products. However, the production process involved in Ma Mian skirt is not simple, so creating a popular Ma Mian skirt requires close cooperation and rapid response from various links in the industry chain. China's textile industry has a very complete industrial chain, covering various links from raw materials, spinning, weaving, printing and dyeing to finished product manufacturing and sales. In the long-term process of industrial development, China has also accumulated a large number of frontline industrial workers, technical personnel, and design talents. It is precisely because of a complete industrial chain, close division of labor and cooperation, and strong innovation capabilities that we can quickly respond to market demand and form a fashion trend in a short period of time. China-Chic consumption has brought new market opportunities, formed industrial clusters around relevant products, and also made relevant traditional textile industrial clusters "old trees sprout". Driven by the trend of Hanfu, a Hanfu textile industry cluster has rapidly emerged in Cao County, Shandong Province in just two to three years. As of now, there are over 2000 Hanfu enterprises and nearly 100000 Hanfu employees in Cao County. The county's Daji Town has gathered all supporting facilities from plate making, fabric making, cutting, to printing, sewing, ready to wear, and has formed a complete industrial chain closed loop. Xucun Town in Zhejiang Province has a well-known domestic home furnishings and textile industry cluster. The popularity of horse faced skirts has driven the demand for new fabrics, and the jacquard textile technology in Xucun Town can provide horse faced clothing

Edit:GuoGuo    Responsible editor:FangZhiYou

Source:gmw.cn

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