How to explore new potential in catering consumption from what to eat to where to eat
2024-03-29
Zibo Barbecue, Northeast Iron Pot Stewed, Tianshui Spicy Hot Pot, one city after another in the past two years, have become popular because of their special food. A local specialty dish ignites a city. What to eat? Where are we going to eat? This is not just the focus of the cultural and tourism industry, it itself is productivity and plays an important role in economic and social development. Ministry of Commerce: 22 Specific Policy Measures to Promote High Quality Development of the Catering Industry. The Ministry of Commerce and 9 other departments jointly issued the Guiding Opinions on Promoting High Quality Development of the Catering Industry. The spokesperson of the Ministry of Commerce stated that the next step will be to guide the development of community catering, elderly meal assistance, local specialty catering, rural leisure catering and other formats in local areas, and innovate consumption scenarios in the catering industry. The Guiding Opinions propose 22 specific policy measures from seven aspects, including improving the quality of catering services, innovating catering consumption scenarios, enhancing the development momentum of the catering industry, promoting excellent catering culture, promoting green development, optimizing the business environment of the catering industry, and strengthening organizational support. According to He Yadong, spokesperson for the Ministry of Commerce, the next step will be to improve the working mechanism, refine the implementation measures, track the effectiveness of implementation, and work with relevant departments to promote the resolution of difficulties and bottlenecks in the policy implementation process. Spokesperson of the Ministry of Commerce, He Yadong: Building a platform carrier, cultivating a number of Chinese food districts, guiding local development of community catering, elderly meal assistance, local specialty catering, rural leisure catering and other formats, and innovating consumption scenarios in the catering industry; Improve the standard system of the catering industry, promote digital empowerment of catering, and actively promote the "going global" of Chinese cuisine. In addition, we will strengthen publicity and guidance, resolutely stop food waste, summarize and promote effective practices and typical experiences in promoting high-quality development of the catering industry in various regions, and create a good social atmosphere. The recovery is obvious. Last year, "going to restaurants" spent 5.29 trillion yuan. In 2023, China's catering industry saw a significant recovery, with a national catering revenue of 5.29 trillion yuan, a year-on-year increase of 20.4%, and a 13.2% increase compared to 2019 before the epidemic. Although the recovery is evident, the head of the Service Trade Department of the Ministry of Commerce stated that currently, there are still problems with extensive development methods, weak safety foundations, and an unfavorable development environment in catering services. Whether it's traveling or daily consumption, many people choose branded specialty restaurant chains when dining out. The chain rate of large catering enterprises in China is around 80%, and the chain rate of small and medium-sized brand enterprises is around 50%. It can be said that branding is a very important measure of people's trust in catering enterprises. Where to eat: Community restaurants have become a new scene for catering consumption. Speaking of catering consumption, nowadays, community canteens have become the choice of many residents. In the Jiulongwan community of Yangzhou, Jiangsu, the community restaurant gradually becomes lively at every meal point, and many residents queue up here to dine. There are nearly 3000 elderly people living in this community, of which about one-third have a need for meal assistance, and community restaurants have become their preferred dining options. Zhou Xinmei, a resident of Jiulongwan Community in Yangzhou City, Jiangsu Province: The taste is quite suitable for the elderly. The dishes are cooked quite poorly and not very salty, which is more delicious than what we cook at home. In the Chuankuang Community of Jiangyou City, Sichuan Province, the initial idea of community restaurants was to serve the elderly population
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