The resounding drums of English songs resounded in the center of London, England. Groups of young men and women with brightly painted faces performed rough and bold English songs and dances at Trafalgar Square, attracting many London citizens to stop. The Spring Festival of the the Year of the Loong is even more lively in China. Folk activities such as "Yingge" in Chaoshan, "Shehuo" in Northwest China, and temple fairs in North China have all appeared, becoming a beautiful cultural landscape during the festival. What information can we read from the cultural phenomenon of "folk fever"? The popularity of these traditional customs is by no means unexpected. They are mostly the wisdom crystallization of thousands of years of agricultural civilization, and are the most popular group activities among the masses during festivals. They are passionate, majestic, and full of joy. They integrate various art forms such as music, dance, and drama, showcasing tremendous sensory impact and strong emotional contagion, embodying people's hopes and desires for beauty. The charm of these traditional customs lies in their transmission of common human emotions. Taking "Shehuo" as an example, actors step on stilts, portraying different historical figures and interpreting well-known folk stories. In the performance, actors will also incorporate various traditional folk performances and forms such as Yangko and Waist Drum, which creates new scenes for the revival and innovation of excellent traditional culture. For example, in the English songs and dances of Chaoshan, the character images are mostly based on "Water Margin". Performers incorporate their understanding of the characters into their performances, injecting fresh interpretations into this traditional masterpiece. In their performances, we can see that the simple and meaningful values of punishing evil and promoting good, filial piety and respect for friends have been concretely expressed. These simple emotions and values, which are direct, primitive, rough, and down-to-earth, still have unparalleled and deeply ingrained soul impact in contemporary times, and can precisely resonate and reflect on the audience. Traditional folk customs continue to become popular, not only contributing traffic to new media platforms, but also promoting the development of local cultural and tourism economy. Since the beginning of last year, cities such as Zibo, Tianjin, and Harbin have become popular on short video platforms with their unique cultural and tourism highlights. Cultural and tourism dissemination has become an important means to promote local cultural and tourism products, shape local images, and attract foreign tourists. Folk activities with strong local characteristics, such as social fires, English songs and dances, temple fairs, and wandering gods, happen to be the most showcasing cultural characteristics and attracting the most attention of netizens with "exciting traffic". Short videos, with their concise and concise production methods, and highlighting the highlights of moments, have enabled the most eye-catching and bright colors in these folk activities to quickly spread, becoming the "traffic code" for local cultural and tourism, attracting a large number of tourists and triggering the next round of spontaneous dissemination. In addition, with the active promotion by the official media of tourism, these traditional folk activities have become an active force in promoting cultural and tourism consumption. After witnessing the strong attraction of these folk activities, it is believed that more places will begin to pay attention to exploring the cultural and tourism potential contained in traditional customs, so that local folk culture can be seen and displayed, forming a virtuous cycle of culture and economy "building a platform for each other and singing together". After leaving the circle, how to maintain the popularity of traditional folk customs has become a new topic that needs to be considered by all parties. On the one hand, local government departments should re-examine folk customs from the perspective of top-level design