"Micro short dramas+cultural tourism", Beijing Radio and Television Bureau unlocks more possibilities
2024-03-19
In order to explore new models and methods for the deep integration and cross-border development of industries such as online micro dramas and cultural tourism, and further leverage the brand building role of Beijing Audio Visual, the Beijing Municipal Radio and Television Bureau, under the guidance of the State Administration of Radio and Television, collaborated with multiple units such as the Beijing Municipal Bureau of Culture and Tourism, the Beijing Municipal Bureau of Cultural Relics, and the Beijing Radio and Television Station to hold a "Short Drama Tour of Beijing" in Beijing on March 15th Creation plan release activity. Yang Zheng, Deputy Director of the Network Audiovisual Program Management Department of the State Administration of Radio and Television, Wang Jiequn, Secretary of the Party Group and Director of the Beijing Municipal Radio and Television Bureau, Liu Bin, Member of the Party Group and Deputy Director of the Beijing Municipal Bureau of Culture and Tourism, Wang Zhi, Member of the Party Group and Deputy Director of the Beijing Municipal Bureau of Radio and Television, Xiang Dechun, First level Inspector of the Beijing Municipal Bureau of Cultural Affairs, and Hou Jianmei, Member of the Standing Committee and Minister of the Propaganda Department of Tongzhou District, attended the event. Comrades Yang Zheng and Wang Zhi delivered speeches on site. Anchoring the characteristics of micro dramas and innovating the development path of micro dramas, Yang Zheng stated in his speech that currently, micro dramas, as an emerging and active form of literature and art, have gradually developed into an important carrier for telling Chinese stories well and promoting the "going out" of film and television culture. Combining its characteristics of small investment, fast creation, and flexible and diverse subject matter genres, it is expected to play a positive role in driving economic growth in the film and television industry and promoting cultural consumption. Therefore, he suggests that high-quality development of micro dramas can empower innovative development of cultural and tourism industries, drive the transformation and upgrading of the micro drama industry through the development of cultural and tourism industries, and activate the integration and promotion of micro dramas and cultural and tourism development. At the same time, he stated that in the future, efforts can also be made to explore the deep integration of micro drama creation with cutting-edge technologies such as artificial intelligence and virtual reality, striving to tell the story of Beijing's technological innovation and industrial development well. In his speech, Wang Zhi introduced the development plan of Beijing Municipal Radio and Television Bureau's micro dramas in conjunction with the "Beijing Great Audiovisual · Network Micro Drama 'First Light' Support Plan". He proposed to explore model innovation, extend the value chain, promote the integration and intersection of micro dramas with traditional culture, tourism resources, and offline economy, and promote the industrial integration of "micro dramas+Beijing culture and tourism"; Beijing's various districts, online audiovisual platforms, and production institutions should form a group of geese and work together to create a win-win situation, promoting the common prosperity of Beijing's film, television, and cultural tourism industries; The Beijing Municipal Radio and Television Bureau will always attach great importance to the development of online micro dramas, provide guidance and coordination throughout the entire chain, and strive to achieve the convergence of "boutique creation+Beijing services". Focusing on the theme of the Beijing Center and effectively utilizing micro dramas, Xia Pei, Director of the Network Audiovisual Program Management Department of the Beijing Municipal Radio and Television Bureau, provided a detailed introduction to the creative plan of "Travel to Beijing with Micro Dramas". He hopes that the publicity departments, cultural and tourism bureaus, platforms, and production institutions of each district can maximize their creative enthusiasm. The Beijing Radio and Television Network Audiovisual Development Fund will increase support for this, and will also establish offline interactive experience areas and strengthen online promotion strategies to do a good job in publicity and promotion. He introduced that "Beijing Beauty · Unlimited Vitality, Beijing Charm · Unlimited Value, Beijing Creation · Unlimited Innovation, Beijing Tide · Unlimited Charm, and Beijing Fashion · Endless Vitality" will be the five creative directions selected for the "Short Drama Tour Beijing" creative plan. Tong Niu
Edit:Liangyongqing Responsible editor:Liyi
Source:GuangmingOnline
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