Recently, the Ministry of Commerce and nine other departments jointly issued the Implementation Opinions on Promoting the High Quality Development of Rural E-commerce (hereinafter referred to as the "Opinions"). On March 14, at the regular press conference of the Ministry of Commerce, He Yadong, the spokesman of the Ministry of Commerce, introduced that this year's No. 1 central document clearly proposed to implement the high-quality development project of rural e-commerce, promote the construction of county e-commerce live broadcast bases, and develop the online sales of rural local products. To ensure effective implementation, the Ministry of Commerce and 9 other departments jointly issued the Implementation Opinions on Promoting the High Quality Development of Rural E-commerce, proposing 14 specific policy measures from 6 aspects. Specifically, six aspects include building a multi-level rural e-commerce comprehensive service platform, accelerating the construction of modern logistics and distribution systems in rural areas, cultivating diversified new rural e-commerce entities, improving the level of industrialization development of rural e-commerce, carrying out various forms of rural e-commerce promotion activities, consolidating and expanding the effectiveness of comprehensive demonstration policies for e-commerce in rural areas, and so on. The person in charge of the Circulation Development Department of the Ministry of Commerce stated that the main characteristics of the Opinion are focused on digital transformation. The Opinion conforms to the trend of digital economy development, deeply implements the action of digital rural development, drives technological and application innovation, promotes the transformation and upgrading of rural commercial circulation enterprises, and promotes the comprehensive and full chain integration of e-commerce and rural primary, secondary, and tertiary industries. The second is to focus on filling the gaps. Starting from the actual problems faced by rural e-commerce, such as inadequate infrastructure, lagging distribution systems, and lack of e-commerce talents, the Opinion proposes targeted measures such as building county-level live streaming e-commerce bases, expanding rural digital convenience services, improving the modernization level of rural logistics facilities, and cultivating rural e-commerce leaders, focusing on filling the gaps in rural e-commerce and consolidating the foundation for high-quality development of rural e-commerce. Thirdly, it emphasizes adapting measures to local conditions. Starting from the differences between the East, West, and East, as well as factors such as population and location, the Opinion guides various regions to focus on industry and resource endowments, leverage comparative advantages, and guide the refined, specialized, and intensive development of e-commerce services. Encourage various regions to combine excellent traditional culture, local customs, and other elements, focus on cultivating rural e-commerce characteristic brands, promoting characteristic products and services, and creating a distinctive and highlighted atmosphere for rural e-commerce development. He Yadong stated that developing rural e-commerce is an important measure to innovate business models and build a modern rural circulation system. It is also an effective means to transform the agricultural development mode, drive farmers to increase income, and better meet rural consumption needs. According to his introduction, in recent years, the comprehensive demonstration of e-commerce in rural areas has been implemented, supporting a total of 1489 counties to build nearly 3000 county-level e-commerce public service centers and logistics distribution centers, and more than 158000 village level e-commerce service stations, promoting the "going to the countryside" of industrial products and the "going to the city" of agricultural products. "Rural e-commerce in China has played a positive role in assisting poverty alleviation and promoting comprehensive rural revitalization, and is moving towards high-quality development." He Yadong also stated that in the next step, the Ministry of Commerce will work with relevant departments and localities to implement the "Opinions", strengthen policy support and departmental collaboration, improve the quality of public service supply for rural e-commerce, create a new carrier for rural e-commerce promotion, and promote high-quality development of rural e-commerce. (Lai Xin She)