"Food safety concerns the health of the people and has always been a concern, but the problem of repeated rumors of food safety cannot be ignored." Sun Baoguo, member of the National Committee of the Chinese People's Political Consultative Conference, academician of the CAE Member, and professor of Beijing Technology and Industry University, said in a recent media interview. At this year's two sessions, member Sun Baoguo once again submitted a proposal to strengthen the crackdown on food safety rumors. Sun Baoguo's continuous submission of proposals to strengthen the crackdown on food safety rumors not only demonstrates his unwavering commitment to fulfilling his duties, but also reflects the frequency and stubbornness of food safety rumors. The World Health Organization has released a list of the top ten junk foods, which includes "drinking milk can cause cancer" and "food additives are harmful". Food safety rumors are "unfounded", with noses and eyes, making people skeptical and unable to distinguish between truth and falsehood. They have seriously misled the public and even caused certain social panic in certain aspects and fields. At the same time, food safety rumors can also damage the business reputation of operators, have a negative impact on the business development of enterprises and even a certain industry, disrupt market economic order, and undermine the credibility of food safety supervision. The breeding of food safety rumors is mainly due to the following reasons - sensationalism, defamation of competitors' business reputation, using rumors as a bargaining chip for blackmail, using rumors as gimmicks to attract attention, deceive traffic, and profit from factors such as click through rate, forwarding rate, reading volume, comment volume, and advertising traffic. Anyway, food safety rumors have crossed the bottom lines of integrity, morality, and law. If Diaobao, Sudan Red, Peacock Green, Melamine and other substances are "physical illegal additives", then food safety rumors are "virtual illegal additives" and are also a food safety hazard. The latter spreads quickly, has a large audience, a wide coverage, and a high killing effect. To some extent, the harm is even more serious than the former. We should crack down severely on food safety rumors, which are virtual illegal additives, just as we prevent and combat physical illegal additives. Food safety regulatory authorities, relevant industry associations, food safety tracking and evaluation agencies, government news and information release agencies, and mainstream media should increase their sensitivity to food safety rumors, always pay attention to public opinion, timely warn and detect rumors, investigate and screen rumors, use authoritative conclusions to refute them, provide reasonable explanations, and suppress rumors as soon as possible, or control the harm of rumors to a smaller extent. The public security and judicial departments apply a legal perspective to strictly examine every food safety rumor, and hold accountable the rumormongers and those with serious spreading of rumors in accordance with the Public Security Administration Punishment Law and Criminal Law. They can also impose good faith punishment, allowing rumormongers to spread rumors for a while, limiting everything, and paying the cost of integrity and legal consequences. And consumers also need to enhance their immunity to food safety rumors. When they see seemingly serious food safety "truths", "insider information", and "warnings" online, they should make more rational judgments and analysis, ask more questions about why, not blindly believe or spread rumors, and not promote the spread of rumors. A while ago, when rumors circulated online that the rice in self heating rice was fake rice made of plastic, my wife was deeply shocked and worried. My first reaction was that the credibility of this information was not high,