The latest data released by the Chinese Ministry of Commerce shows that in 2023, China's cross-border e-commerce imports and exports reached 2.38 trillion yuan, a year-on-year increase of 15.6%. Among them, exports reached 1.83 trillion yuan, a year-on-year increase of 19.6%. This data reveals some new changes in China's foreign trade. Among them, digital foreign trade methods such as cross-border live streaming and sales are becoming important ways for some foreign trade enterprises to obtain orders and promote brand "going global". Industry insiders believe that the booming development of new forms of foreign trade such as cross-border live streaming and sales is of positive significance for promoting the stable and high-quality development of China's foreign trade. Located in Nankang District, Ganzhou City, Jiangxi Province, Ganzhou International Land Port, cross-border e-commerce sellers are conducting live streaming sales. Photo by Zhu Haipeng (People's Vision): Foreign trade enterprises exploring cross-border live streaming. "We spent two months relying on live streaming to obtain over 9000 inquiries from overseas buyers." Speaking of this achievement, Wu Xinhe, Marketing Director of Maiwei Era Technology Co., Ltd. in Shenzhen, Guangdong Province, is still excited. Wu Xin and his company mainly specialize in children's technology products such as smart water cups, integrating design, development, production, and sales. Their overseas customer markets are mainly in Europe, North America, and South America. During last year's Spring Festival, her company decided to conduct cross-border live streaming on Alibaba International Station. In order to quickly capture the interests of overseas customers, she and her live streaming team started with product selection and stocking, and put in a lot of effort in product selling points, live room decoration, and target customer selection. Due to other businesses still on vacation at the time, Wu Xinhe's live broadcast room had an average of over 1000 viewers per session. Due to the fact that the viewers are all professional purchasing buyers, this number is already impressive enough. At first, when she was understaffed, she broadcasted from 10pm to 8am the next day, sometimes only to realize that her throat was hoarse. By relying on centralized cross-border live streaming, Wu Xin and her company have developed hundreds of new customers and even negotiated agents in the United States and other regions. "This efficiency is at least twice as fast as before," said Wu Xinhe. The era of Maiwei is a microcosm of many Chinese foreign trade enterprises exploring cross-border live streaming. According to preliminary statistics released by the Chinese Ministry of Commerce at the end of January this year, there are currently 645000 enterprises with actual foreign trade import and export performance in China, including over 100000 cross-border e-commerce entities. According to data provided by Qichacha, there are currently 1.4804 million live streaming related enterprises in China, and the registration volume of live streaming related enterprises has shown a sustained positive growth trend in the past 10 years. Nowadays, "cross-border e-commerce" and "live streaming" have become high-frequency terms in the mouths of some foreign trade enterprises. At Becklane (Ningbo) Import and Export Co., Ltd., staff are equipped with 5G mobile live streaming vehicles to create high-quality live streaming display rooms. The company's customers originating from live streaming rooms are growing nearly twice every year. As a traditional machinery factory, Shanghai OPEC Machinery Equipment Co., Ltd. has transformed the 3000 square meter physical exhibition hall previously used to receive overseas customers into a live broadcast room, and every salesperson has learned how to live broadcast; Dozens of high-definition cameras have also been installed in the factory, allowing overseas customers to view the factory and place orders in real-time 24 hours a day. The overall revenue generated far exceeds the investment. In Shenzhen City