Smart tourism brings new gameplay

2024-02-29

The Ministry of Culture and Tourism, the National Development and Reform Commission, and the Ministry of Industry and Information Technology recently announced the list of the first batch of national pilot projects for the cultivation of new space for immersive experience of smart tourism. 42 projects were selected, including the CPC History Exhibition Hall ("Long March" immersive experience, flying over the cinema), the new space for immersive experience of smart tourism, the new space for immersive experience of "Boundless · Fantasy" immersive experience of smart tourism, the new space for immersive experience of smart tourism in the EX Robot Future Science and Technology Museum, and the new space for immersive experience of smart tourism, including the new space for immersive experience of "Total Xixi Tonight". It is understood that the cultivation pilot project is aimed at implementing the requirements of the "14th Five Year Plan" for the development of the digital economy, the "14th Five Year Plan" for the development of the tourism industry, and the "Several Measures to Release the Potential of Tourism Consumption and Promote the High quality Development of the Tourism Industry" issued by the General Office of the State Council, promoting the use of digital technology to transform and improve traditional tourism consumption places, creating a new space for immersive experience in smart tourism, promoting the deep integration of the digital economy and the tourism industry, and cultivating and developing new products and consumption scenarios for smart tourism. The immersive experience new space of smart tourism refers to a new smart tourism product and consumption scene that relies on cultural and tourism sites or related spaces such as tourist attractions, vacation areas, leisure blocks, industrial heritage, museums, and performing arts venues, and integrates digital technologies such as augmented reality, virtual reality, artificial intelligence, and cultural creativity elements through cultural tourism integration, virtual reality integration, and other methods, allowing tourists to deeply participate and interact with each other. For example, the new immersive experience space of "Tonight, Together with Xixi" smart tourism located in Hangzhou, Zhejiang Province, is set against the backdrop of "Southern Song Dynasty's Hong Hao's Embassion to the Jin Dynasty". With the help of mechanical art, stage design, lighting, multimedia and other artistic methods, it showcases the ecological reality and cultural heritage of Xixi Wetland, bringing an immersive experience to the audience. It is understood that the project has formed a diversified product matrix of "night version+day version+online version+children's drama+entertainment version+micro performance", and has created a "Song Yunhang style life experience base" that integrates interactive park experience and immersive live performance, allowing tourists to experience the customs and culture of Hangzhou during the Song Dynasty. In recent years, the development of smart tourism characterized by digitization, networking, and intelligence has not only become an important way to enhance tourist experience in various regions, but also added new gameplay and attractions to many traditional scenic spots. Ms. Jin, a tourist from Jiangsu, is currently in the third grade of elementary school and has a strong interest in traditional Chinese culture, especially ancient poetry. During the Spring Festival holiday, Ms. Jin and her family made a special trip to Wuhan, Hubei to see the landmark of Tang poetry, the Yellow Crane Tower. At night, the Yellow Crane Fairy dances gracefully in the light and shadow; The performers dressed in Hanfu displayed the poetic painting of the Yellow Crane Tower; The inheritor of intangible cultural heritage puppetry showcased a masterpiece in her hand... The "Night Up at the Yellow Crane Tower" Spring Festival amusement park allowed Ms. Jin and her family to have a great time. "We have personally experienced the historical and cultural significance and timeless atmosphere of the Yellow Crane Tower." The "Night Up Yellow Crane Tower" takes the Wuhan cultural landmark Yellow Crane Tower Park as the main body, using "light and shadow+performance" methods, laser projection, high-pressure water mist and other technologies, combined with modern sound, light, electricity and animated light and shadow effects, to create story scenes such as Xin's wine selling, fairy dancing, and changes in the Yellow Crane Tower, allowing tourists to immerse themselves in the historical background of the Yellow Crane Tower. ".

Edit:GuoGuo    Responsible editor:FangZhiYou

Source:people.cn

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