The 2013 National Conference on Propaganda and Ideological Work clearly pointed out that an important task of conducting propaganda and ideological work under the conditions of comprehensive opening up to the outside world is to guide people to have a more comprehensive and objective understanding of contemporary China and the external world. We must carefully carry out external propaganda work, innovate external propaganda methods, focus on creating new concepts, categories, and expressions that integrate China and foreign countries, tell the story of China well, and spread the voice of China well. The 2016 Symposium on Philosophy and Social Sciences proposed to accelerate the construction of philosophy and social sciences with Chinese characteristics, fully reflecting Chinese characteristics, Chinese style, and Chinese style in guiding ideology, disciplinary system, academic system, discourse system, and other aspects. In 2017, the 19th National Congress of the Communist Party of China proposed to promote the construction of international communication capabilities, tell the story of China well, showcase the real, three-dimensional, and comprehensive China, and enhance the country's cultural soft power. The 20th National Congress of the Communist Party of China in 2022 proposed to adhere to the position of Chinese culture, extract and showcase the spiritual symbols and cultural essence of Chinese civilization, accelerate the construction of Chinese discourse and narrative system, tell Chinese stories well, spread Chinese voices well, and showcase a credible, lovely, and respectable image of China. Building a Chinese discourse and narrative system is a strategic plan to enhance the country's cultural soft power and occupy the international moral high ground. The most prominent aspect of this new situation is the crucial period of the great rejuvenation of the Chinese nation and the accelerated evolution of the world's unprecedented great changes. Realizing the great rejuvenation of the Chinese nation is the greatest dream of the Chinese people since modern times, and is the unswerving pursuit of the CPC. After long-term unremitting efforts, the great rejuvenation of the Chinese nation in the new era has entered a critical period, ushering in a great leap from standing up and becoming rich to becoming strong. To be strong, not only do we need to be strong in terms of hard power, but we also need to be soft