The 2024 Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) Gala has aroused enthusiastic responses at home and abroad

2024-02-26

On February 24 (the 15th day of the first month), the 2024 Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) Evening Party of China Central Radio and Television Corporation was successfully broadcast. The evening party adheres to the overall tone of "joy, auspiciousness, and a joyful atmosphere", and triggers a warm and sweet "cultural feast" with a full of novelty, which has aroused enthusiastic reactions both domestically and internationally. According to statistics, as of 8:00 on February 25, the total number of cross media live broadcasts of the Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) Gala on the main station reached 353 million, 184 million live broadcasts on the new media side, and 169 million viewers on the television side, both higher than last year. The Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) Gala has received 2.99 billion readings on social media related topics, and more than 250 million on-demand broadcasts of related videos on new media. The "Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) Party 2024" keeps the "overseas thousand screens" shining, and continues to illuminate global landmarks across mountains and seas. The promotional film of Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) Party 2024, which is full of Chinese New Year flavor, has landed 2627 outdoor screens and cinema screens in 25 cities and 17 countries in the world, including the United States, Germany, Italy, Russia, South Africa, Brazil and the United Arab Emirates. The iconic screens of Michelangelo Square in Italy and the tallest building in Africa - the iconic tower of the Central Business District of Egypt's new administrative capital - light up "Chinese red", immersing local people in the festive atmosphere of Chinese festivals. In Hong Kong and Macao, the colorful lanterns and sweet rice dumpling in the promotional film also jump on 156 large screens in places such as Victoria Harbor in Hong Kong and Macao Tourism Tower, sharing the festive atmosphere of reunion and harmony with Hong Kong and Macao compatriots and tourists from around the world. (Lai Xin She)

Edit:GuoGuo    Responsible editor:FangZhiYou

Source:gmw.cn

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