Behind the continuous popularity of ice and snow tourism, "cold ice and snow" ignites "hot economy". The image shows the ice sculpture lighting show at the Ice and Snow World in Harbin, Heilongjiang Province recently. The ice sculpture and snow sculpture buildings are magnificent, and tourists flock to it. Image source: On February 16th at midnight, the 25th Harbin Ice and Snow World was officially closed. It has been open for a total of 61 days this winter and has received a total of 2.71 million visitors, showcasing the charm of ice and snow in Northeast China for domestic and foreign tourists. This winter, ice and snow tourism has become popular, and cultural and tourism departments across the country are competing to use ice and snow resources to create a series of "ice and snow+" new products, new scenes, and new formats. With the release of the charm of ice and snow sports such as skiing and ice skating, the ice and snow industry such as cold testing and snow equipment production is expanding and strengthening, and the ice and snow economy is continuously injecting new vitality into the Chinese economy. From south to north, this winter has been scorching with snow and ice, sweeping across the country. Anti slip carpets have been laid on the underground passage of Central Street, symphony orchestras have been moved into shopping malls, and artificial moons have been raised above the Sofia Church. Recently, Ms. Jie and her family from Shenzhen, Guangdong went on a trip to Harbin, and what impressed them the most was the enthusiasm of the locals: "Prices are not high, and for the convenience of tourists, some subway lines are also limited to free time.". The "Old Railway" in Northeast China is too sincere and enthusiastic. On the square in front of Sophia Church, there are volunteers who provide hot water for free. They are also eager to guide me to take photos and help us make strategies. " "We will continue to improve the quality of service, improve the guarantee mechanism, and ensure that every tourist has a comfortable, reassuring, and reassuring experience. With our warm service and enthusiastic reception, we will ensure that southern tourists do not feel cold in the cold weather, so that every tourist can feel a different temperature when coming to Heilongjiang in this winter." said He Jing, Director of the Heilongjiang Provincial Department of Culture and Tourism, at the 2023 Winter Tourism Central Region Promotion Conference in Heilongjiang Province. Infected by the charm of ice and snow and the warm hospitality, a large number of tourists like Ms. He and her family flooded into Heilongjiang. According to the "2024 Spring Festival Tourism Market Forecast Report" released by Ctrip, Heilongjiang Province continues its previous popularity, with the Spring Festival holiday order volume increasing nearly 12 times year-on-year, and the growth rate of Harbin's tourism order volume exceeding twice the national average. From a national perspective, the order volume of ice and snow tourism products during the Spring Festival has increased by more than 10 times year-on-year, with popular destinations including Harbin, Mudanjiang, Changchun, Baishan, Beijing, Urumqi, Daxing'anling, Jilin City, Yanbian, Shennongjia, etc. Not only the north, but also the south has experienced "ice and snow heat". Although ice and snow resources are relatively scarce, the enthusiasm for playing with snow cannot be underestimated. The Daming Mountain Wansongling Ski Resort, located in Lin'an District, Hangzhou City, Zhejiang Province, is one of the earliest outdoor ski resorts in East China. During the Spring Festival holiday, the snow resort also experienced a peak in passenger flow. "The passenger flow this winter has significantly increased compared to last year, and during New Year's Day, the entire venue was fully booked, with a year-on-year increase of 254.84% in passenger flow. Recently, an average of about 2000 people come to the Daming Mountain Ski Resort for skiing every day." Xu Xin, Chairman and General Manager of Daming Mountain Scenic Tourism Co., Ltd., told reporters that the "Erbin" craze has stimulated everyone's skiing enthusiasm, and the revenue of the ski resort this year has approached 20 million yuan. "We are beginners, and this time we are here to experience skiing." Ms. Xu from Hangzhou said