Impose a fine of 30000 yuan! Recently, swimmer Fu Yuanhui sought help from a blog post in Changbai Mountain: "We rented a car and were extorted. We had to pay half way to buy tickets; we don't agree. What should we do if he doesn't drive? Should I report to the police?" After investigation, the relevant local department issued a notice stating that the driver Pan did not obtain professional qualifications and the vehicle did not have relevant operating procedures. "Pan was fined an administrative penalty of 30000 yuan according to the upper limit." Faced with the surging public opinion, the local authorities did not dodge, but dealt with it decisively. They not only treated Fu Yuanhui fairly, but also dealt with Pan severely. The punishment of a fine of 30000 yuan according to the upper limit is sufficient to demonstrate the local government's clear stance on this matter. Strictly speaking, Pan is not a troublemaker in the group, as he has not obtained professional qualifications and he himself admits to illegal operations. Regarding this, we need to ask, how did Pan pass the platform review? According to the announcement, Fu Yuanhui rented Pan's private car through an online intermediary. Which online platform is this? Should we fulfill the responsibility of audit and control? Now, Fu Yuanhui has posted, saying, "Thank you to netizens for their concern. The Jilin cultural and tourism department has intervened as soon as possible and the problem has been resolved. Thank you all." It should be said that this matter can come to an end, but there are many aspects worth pondering. The reason why this matter has attracted public attention is not only due to Fu Yuanhui's celebrity identity, but also because it has touched everyone's sensitive nerves - the criticized chaos in the cultural and tourism industry. Recently, the cultural and tourism industry in Northeast China has experienced a strong recovery, and "Binzhi Rugui" can be regarded as a classic case of the development of the cultural and tourism industry. In this context, there has been such a grand incident of charter car extortion in Changbai Mountain, which constitutes a "conflict" with laws and regulations, the psychological expectations of tourists, and the local efforts to optimize the cultural and tourism industry environment. This matter once again illustrates that optimizing the cultural and tourism environment has no end, and treating tourists kindly has no end. Based on this, in order to eliminate such chaos, in addition to relying on continuous force and focusing on long-term achievements, we also need to grasp repeatedly, repeatedly, and frequently. In short, we need to use the power of the past to remove this malignant tumor. The key to removing a tumor is to use this as an opportunity to draw inferences. To some extent, Pan was unfortunate. He thought he was pinching a soft persimmon, but unexpectedly kicked it onto a titanium alloy steel plate. Therefore, it is necessary to continue to pay attention and not rush to deal with Fu Yuanhui just because she is a celebrity. We must respond promptly to every tourist who has been tricked. Some netizens exclaimed that the Pan incident has become a hot topic, "Jilin Culture and Tourism has worked hard for a year in vain.". This judgment may not be accurate, but it is worth pondering. Establishing a brand is not a one-time effort; Smash the sign, but it could be a matter of minutes. Against the backdrop of the comprehensive revitalization of Northeast China, the cultural and tourism industry in Northeast China has made great progress, which is commendable. Because it is not easy to improve, we must cherish it even more. For every local, we must cherish our hometown, cherish its reputation, and cherish the hard won cultural and tourism environment. After all, if you harm a tourist, you may "offend" a group of tourists. Therefore, punishment is aimed at promoting the healthy development of tourism in Northeast China, and we cannot let the bad guys ruin the reputation and development trend of Northeast China. Still very happy