With the opening of the super long holiday, the 2024 Spring Festival tourism consumption is particularly hot, with popular scenic spots showing a trend of "people following the crowd", museum tickets being difficult to obtain, and ticket prices for some tourist destinations skyrocketing. Industry insiders point out that many tourists choose the "return home+tourism" and "1+1" model to celebrate the Spring Festival, which is an important reason for the popularity of tourism during this year's Spring Festival. It is expected that the tourism consumption market will maintain an upward trend in 2024. "On the third day of the Chinese New Year, we decided to drive to Datong on our own. Unexpectedly, there were so many tourists! Almost all of the local chain hotels were fully booked, and even slightly larger restaurants needed seating," sighed Ms. Li, a consumer. The 2024 Spring Festival will usher in an "8+1" super long holiday, and many tourists choose the "return home+tourism" and "1+1" mode for the holiday. Industry insiders predict that tourism consumption during the Spring Festival is expected to reach a new peak. The picture shows tourists visiting the Yungang Grottoes in Datong, Shanxi on February 14th (photographed by Li Tangning, a reporter from Xinhua News Agency). "At a glance, there is no ticket gate at Lingyin Temple in Hangzhou." "On the third day of the Lunar New Year, the West Lake Bridge is broken, and there are crowds of people." "The small bridge in the scenic area has become a" pedestrian bridge. "" The museum's Spring Festival holiday tickets are all fully booked. "On social media platforms such as Weibo, discussions about the popularity of Spring Festival tourism continue. According to Meituan data, more and more people are "traveling" during this year's Spring Festival, and tourism consumption is experiencing a strong recovery. As of January 21st, the advance booking volume of tourism consumption (including hotels, homestays, scenic spot tickets, transportation, etc.) from the 30th to the 8th day of the Lunar New Year has increased by about 7 times compared to last year. "Amidst the trend of visiting relatives and returning home, as well as the interweaving demand for winter vacation parent-child tours and New Year's Eve trips, this year's Spring Festival booking peak and popular group tour products have sold out earlier than in previous years," said the person in charge of Tuniu Tourism Network. The person in charge of Qunar.com stated that many tourists choose the "return home+travel" and "1+1" mode to spend the Spring Festival. The number of tourists departing on the second day of the Lunar New Year is higher than the other days during the festival. It is expected that the number of tourists during the Spring Festival in 2024 will reach a historic high. "Crossing between North and South" has become a key tourism keyword during the Spring Festival. While experiencing the snow countryside in Northeast China, many "Northeast frozen pears" have also "traveled south" to experience the warm winter in the south. "Crossing between North and South" has become a trend in this year's Spring Festival tourism. In the "2024 Spring Festival Tourism Consumption Forecast Report", Tuniu Tourism Network pointed out that there is a clear trend of "north-south cross travel" during the Spring Festival holiday. Specifically, tourists from Shanghai, Jiangsu, Guangdong, Zhejiang, Hunan and other places are more inclined to choose the Beijing Tianjin Hebei and Northeast regions as tourist destinations, while tourists from Beijing, Tianjin, Shandong, Shaanxi, and the three eastern provinces show a stronger willingness to travel to destinations such as Hainan, Guangdong, Guangxi, Yunnan, and Jiangsu. "The tourism trend of 'north-south crossing' during this year's Spring Festival is very obvious. Among them, the popularity of Harbin on New Year's Day has not decreased, and the advance booking volume for the Spring Festival is much higher than that of the national market. Sanya, Xishuangbanna, and Beihai are still popular vacation destinations for the Spring Festival, providing more choices for northern tourists to spend the winter," said the person in charge of Meituan. E-commerce Research Institute of the Ministry of Commerce