On the fourth day of the Lunar New Year, citizens and tourists are visiting Qianmen Street in Beijing. Tourist attractions such as historical and cultural districts and traditional villages are bustling with visitors, and consumption methods such as ecological vacation and ice and snow tourism are becoming increasingly popular. People use their holidays to leave their homes, appreciate the beautiful scenery, and taste the cultural charm. During the Spring Festival holiday, cultural activities are rich and colorful, and the cultural and tourism market is full of vitality. The land of China is filled with a strong festive and joyful New Year atmosphere. Cultural activities that benefit the people and enrich holiday life include intangible cultural heritage exhibitions, promotion of good books, and performances... During the Spring Festival holiday, a variety of cultural activities not only create a lively and festive atmosphere, but also enrich the holiday life of the people, driving holiday consumption with cultural benefits. "You can feel the charm of modern technology right at your doorstep, it's great!" said tourist Zhang Jing after watching the 3D virtual scene "Along the River during the Qingming Festival" at Jiufeng Modern Agricultural Expo Park in Hecheng District, Huaihua City, Hunan Province. Feng Shuzhen, the person in charge of the scenic area, said, "This Spring Festival, we have added interactive programs and technological performances to let tourists experience a different New Year flavor." During the Spring Festival holiday, Hecheng District held a series of New Year Cultural and Consumer Month activities to celebrate a cultural year for the general public. Hang lanterns, stick Spring Festival couplets, and perform good performances. During the Spring Festival holiday, the "Village Evening" stage in Qingyun County, Dezhou City, Shandong Province was full of excitement. In Shangyu District, Shaoxing City, Zhejiang Province, the traditional New Year's goods festival is very popular, with a wide variety of specialty snacks, traditional New Year's goods, cultural and creative products, etc., attracting many citizens and tourists. Activities such as "Village Evening" and "New Year's Goods Festival" bring a strong New Year flavor and also create a "New Year custom" for the Spring Festival. On the fourth day of the Lunar New Year, in Qiaojia County, Yunnan Province, tourists visited the Baihetan Hydropower Station to witness the grandeur of major projects. In Lingshui Li Autonomous County, Hainan, the Danjia Fisherman's Wharf holds a lantern exhibition market, attracting a constant stream of tourists; The music in Qingshuiwan Scenic Area is cheerful, and tourists dance to the rhythm on the beach... Shanghai tourist Lv Juan said, "The New Year here is full of flavor, and it also brings me a rich cultural experience." The Shizhong District of Leshan City, Sichuan Province held a variety of folk activities, launching a series of activities such as consumption season, temple fair, and esports competition, allowing citizens and tourists to experience the festive atmosphere. In the Snow World in Jinxing Village, Tangwang Korean Township, Tangyuan County, Heilongjiang Province, snow blankets are laid on the ground, trees are wrapped in silver, and roofs are covered with white felt, allowing tourists to enjoy the fun of the holiday. In recent days, the cultural and tourism market in Heilongjiang has continued to be hot. In Wensu County, Aksu Prefecture, Xinjiang, the ice and snow economy is also thriving. During the Spring Festival holiday, focusing on ice and snow sports, ice and snow competitions and other related industries, Wensu County has created a multifunctional ice and snow tourism project, launched multiple high-quality ice and snow tourism routes and preferential policies, and attracted a large number of tourists