National fitness has become the norm, driving a new trend of personalized tourism. "Athletes have set off." Amidst the blue sky and white snow, accompanied by a warning sound, an athlete leaps out of a high platform on the mountain, holding a snow cane and pedaling on both boards, performing two consecutive 360 degree rotations in the air. Then, with a thud, it landed on the snow track, steadied itself, and quickly slid down. Recently, the 2023-2024 National Freestyle Skiing Aerial Skills Championships kicked off at the Lianhuashan Ski Resort in Changchun, Jilin. In the first round of the competition, more than 200 skiing enthusiasts came to watch, and Ms. Zhao, who came from Liaoning, was one of them. "It is only a hundred meters away from the athletes, and their technical movements, the snowflakes raised, and the texture left by the ski trail can be seen clearly." While speaking, Ms. Zhao watched the athletes who had finished the competition leave the field, "This is my first time to watch the competition on the spot, and I feel more involved than watching the live broadcast." After watching the competition, "from skiing to ice watching", Ms. Zhao made a detailed travel plan: experience the night skiing on the ski field on the spot, enjoy the lights on the ice and snow Xintiandi For coach Guo Xinxin who led the team to participate in the competition, she also has several travel plans: "After the competition is over, I plan to take the athletes for a good stroll in Changchun. In addition to experiencing ice and snow events, I also want to go to the Changying Museum, try Northeast cuisine, and experience the customs of Northeast China." Sports events have a significant impact on culture and tourism, Contestants and spectators can experience the "cultural flavor" and "fireworks" by visiting local scenery, tasting local cuisine, and promoting the integration and development of industries such as culture, sports, and tourism on a larger scale and to a deeper extent. At present, "traveling with competitions" is becoming a trend, closely related to the continuous promotion of national fitness. As people's willingness to exercise actively increases, the demand for experiential and personalized tourism continues to grow; From the perspective of the supply side, the rich competition activities and the resulting diversified sports consumption scenarios have also met the booming market demand, and a number of new tourism formats with sports characteristics are constantly emerging. The mountains and waters of Guilin are the best under heaven, and the mountains and waters of Yangshuo are the best in Guilin. In the past, people came to Yangshuo County, Guilin City, Guangxi for sightseeing. In recent years, more and more people have come here for climbing. Touching the cliffs, breathing in the mountain breeze, climbing high to admire the scenery, the karst terrain has created a unique climbing experience in Yangshuo. At present, Yangshuo has about 70 rock sites and about 1200 natural rock wall routes, attracting nearly 10000 climbing enthusiasts every year. In 2008, the first Yangshuo Climbing Festival was held, and since then, with the vigorous development of local climbing sports, it has gradually become an international climbing event. According to statistics, the number of tourists visiting Yangshuo on the day of the 2023 International Rock Climbing Festival was 13360, an increase of 3220 compared to the day before the competition, driving consumption of 1.61 million yuan. Using competition as a medium to gather popularity and promote consumption. Liangcheng County, Ulanqab City, Inner Mongolia is one of the host cities for the 14th National Winter Games ("14th Winter"), and has recently hosted multiple exciting ice and snow events. The 2023-2024 National Biathlon Championships (Qualification Tournament) will be held at the Liangcheng International Ski Resort from January 4th to 10th. During the competition, the hot competition attracted many tourists