The 2024 Spring Festival Gala of China Central Television (CCTV) presented a heartfelt and warm New Year's Eve "cultural feast" to audiences at home and abroad with ingenious song and dance creation, heartwarming and sincere program performances, and a visual presentation full of technology and modernity. As of 2:00 pm on February 10th, the total number of media contacts for the Spring Festival Gala on the CCTV reached 14.2 billion, an increase of 29% from last year. Among them, the proportion of young users aged 15-44 reached 51.59%, and the number of viewers and disseminators reached a new record. Multi screen resonance new media communication data has set a new record for watching the Spring Festival Gala in full screen, and real-time live streaming on domestic new media platforms has set a new record for the number of viewers and disseminators. As of 8:00 on February 10th, the number of new media live streaming users for the Spring Festival Gala reached 795 million, with 1.689 billion views on the new media platform, an increase of 15.13% compared to last year. The vertical screen viewing of the Spring Festival Gala has seen 423 million live broadcasts, an increase of 48.14% compared to last year, reaching a new high for three consecutive years. The on-demand playback volume of Spring Festival Gala related videos reached 4.363 billion times, an increase of 18.19% compared to the same period last year. The total number of interactive projects in the Spring Festival Gala cooperation reached 55.321 billion times. On the television side, the total viewership share of live streaming in the national television market reached 75.61%. Among them, the total viewing share of the main broadcasting channel was 46.06%, setting a new high in ratings in the past 9 years; The comprehensive channel (CCTV-1) has a viewing share of 30.84%, setting a new high in ratings in the past 11 years. The topic of the Spring Festival Gala continues to dominate the charts, receiving rave reviews across the internet. The number of social media topic discussions reached 26.777 billion, an increase of 49.76% compared to last year. 1072 Spring Festival Gala related topics took turns occupying the hot search lists on various platforms, with 50 topics topping the hot list. Netizens at home and abroad have left comments affirming: "It's really a national celebration. The Spring Festival Gala has shown me patriotism, national peace and security." "The dazzling fireworks in Changsha, Hunan, the prosperous scenes in Xi'an, Shaanxi, the harmonious and joyful scenes of multiple ethnic groups in Kashgar, Xinjiang, and the vibrant celebrations in Northeast China have shown us the joy and hope of the Chinese people." "The military songs of the people's soldiers are very passionate and passionate." "The koi are so lively and beautiful that they shock the soul." "Chinese culture is vast and profound. After watching" Struggle for Spring "and" Wing Chun ", Hualiu is the top stream." The traditional pattern clothing show showcases Chinese aesthetics, which I really like. "" The high-quality Spring Festival Gala program really arouses the homesickness of overseas tourists. "" The CCTV Spring Festival Gala has already become the most anticipated cultural feast for overseas Chinese during the Chinese New Year holiday. " The Chinese Spring Festival provides an opportunity for people around the world to learn about Chinese culture, and I really enjoy traditional Chinese dance. The global celebration of overseas communication has set a new historical high in various data, and the number of overseas views and landing media continues to rise. As of 13:00 on February 10th, the headquarters has collaborated with over 2300 media outlets from 200 countries and regions worldwide to conduct synchronous live broadcasts and reports on the Spring Festival Gala. The multilingual coverage has received over 695 million overseas views and 250 million video views. For the first time, the CCTV Spring Festival Gala has achieved joint live broadcasting on Russian television and its new media platforms. VK, the largest and most active social media platform in the Russian speaking region, broadcasted the Spring Festival Gala on its new media client, with over 2.6 million viewers. Japan's largest TV