The Ministry of Commerce recently released data showing that the total online retail sales in 2023 reached 15.42 trillion yuan, an increase of 11%, making it the world's largest online retail market for 11 consecutive years. Among them, the proportion of physical commodity net zero to social zero increased to 27.6%, setting a new historical high. On November 11, 2023, at the Dao County E-commerce Incubation Center in Yongzhou City, Hunan Province, the anchor promoted local agricultural specialty products on online platforms. According to the data from Xinhua News Agency (photographed by He Hongfu), green, healthy, intelligent and "China-Chic" products are favored, and the sales of domestic brands account for more than 65% of the key monitored brands; Since the introduction of the policy to promote home consumption, from August to December last year, elderly friendly furniture, home theaters, and home decorations increased by 372.1%, 153.3%, and 64.6% year-on-year, respectively. The diversification of new hotspots in service consumption is also a major characteristic. In 2023, the combined sales of online tourism, online entertainment, and online catering contributed 23.5% to the growth of online zero, driving the growth of online zero by 2.6 percentage points. Among them, online tourism sales increased by 237.5%, and tourism highlights such as Harbin Ice and Snow Season and Guizhou Village Super emerged frequently; Online entertainment sales increased by 102.2%, with online sales for concerts increasing by 40.9 times; The sales revenue of online catering increased by 29.1%, further increasing its proportion to 22.2% of the total catering consumption. (Lai Xin She)