The 2024 film Spring Festival season will kick off on the first day of the Lunar New Year. As the most important time slot of the year, this year's Spring Festival holiday lasts for 8 days, and the ample viewing time has created a huge room for improvement in the box office performance of the slot. According to data from online platforms, as of 10:26 on the 8th, the total pre-sale box office for New Year's Day exceeded 400 million yuan. The number of screenings has reached 485900, which is higher than the final screening of 450000 on the first day of the Lunar New Year last year. What exciting films will be released during this year's Chinese New Year holiday season? What type of movies do movie fans prefer? As of now, a total of 9 films have been officially announced for the 2024 Spring Festival, namely: "Hot and Hot", "Flying Life 2", "The 20th Article", "Mr. Red Carpet", "Let's Shake the Sun Together", "The Adventures of Bears: Reversing Time and Space", "Bajie: Tianpeng Xia Jie", "Breaking the Battle", and "Huang Pi: The God of Wealth Cat". From the list of films, this year's Spring Festival season is dominated by domestic films, with comedy films dominating. The main focus is on celebrating the Chinese New Year with laughter, familiar faces, and appreciating both refined and popular elements. The audience's desire to watch movies has also increased compared to previous years. Liu Yunke, Deputy Manager of a cinema in Zibo, Shandong: The overall feature of this year's movies is comedy, with a focus on warmth, love, and family, which is very suitable for the whole family to watch together. Extending the operating hours of the Spring Festival holiday season and increasing the number of film screenings for viewing are more favorable. This year, the National Film Administration, in conjunction with 11 financial institutions, has released preferential measures for viewing during the Spring Festival holiday season. Various forms of benefit and benefit activities have also been launched in various regions, resulting in a decrease in the average ticket price of movies. Film data analyst Chen Jin: During the early pre-sale period of this year's Spring Festival, the subsidy for ticket platforms was relatively large, and the actual ticket prices for audiences were more affordable. Many cinemas in Beijing can buy tickets for New Year's Day movies for 19.9 yuan. This year's Spring Festival holiday, the average ticket price for the first day of the Lunar New Year is 51 yuan, significantly lower than the average ticket price of 55 yuan for the same period last year. This is very beneficial for boosting attendance and expanding the viewing scale. During the Spring Festival, major cinemas also adopt measures such as increasing the number of film screenings and operating hours to meet the viewing needs of their fans. Wu Chuanqing, manager of a cinema in Nanchang, Jiangxi: During the Spring Festival period, we will increase the number of screening sessions. There will be screening sessions from 8am to 3am, and all 11 cinemas will be open. At the same time, we will also extend the operating hours. We are still looking forward to this year's Spring Festival period. (Lai Xin She)