Dragon Year and Spring Festival arrive, with a rich New Year flavor and fiery consumption

2024-02-09

The Dragon Year and Spring Festival are approaching, and these days, local New Year markets and Spring Festival gatherings are particularly lively. The reporter visited Beijing, Heilongjiang, Ningxia, Guangdong and other places and found that whether it is the snowy north or the warm spring like south, there is a strong New Year flavor rising. The folk festival activities are welcomed by local residents and tourists, and the warm festive atmosphere continues to increase consumer enthusiasm. The commercial district is bustling with a festive New Year atmosphere, and the golden dragon welcomes the spring with abundant goods. The streets are full of good luck and prosperity. As the Spring Festival approaches, many commercial districts in Beijing have completed the Dragon Year renovation. The reporter saw a 20 meter dragon lantern shining brilliantly in the night sky at the Fengtai Dayue Chunfengli Square, attracting citizens to check in one after another. On the bustling Qianmen Street lined with time-honored brands, the "Zhongxi Nafu · Longyue Qianmen" Spring Festival promotion activity adds a touch of New Year color to the previously bustling streets. This year, Northeast China, which is very popular, has a strong New Year flavor. Entering the New Year's goods market in Muling City, Mudanjiang City, Heilongjiang Province, the red couplets with the character "Fu" come into view, and the red lanterns are hung high, creating a festive atmosphere. Stir fried and frozen goods, couplets and lucky characters, Russian candies and seafood... The large collection of goods is dazzling, and merchants braved the cold and enthusiastically shouted to attract customers, attracting a large number of citizens and tourists. More than two thousand kilometers away, the Jingui Market located in Jingui Town, Helan County, Yinchuan City, Ningxia is becoming increasingly lively. Fruits, dried fruits, specialty snacks, beef and mutton, and other New Year's goods are readily available, creating a festive and bustling scene on site. Yan Xi, who made a special trip to the fair with her family from Yinchuan, purchased Babao tea, Tangmaya, Youbing (Deep-fried round and flat dough-cake) and other local specialties. She said happily, "It seems that she suddenly found the feeling of catching up with the big fair during the Spring Festival when she was a child!" What was sought after was not only the delicious food on the table, but also the flowers symbolizing beauty. In Guangzhou, flower markets have always been a must-have program for the Chinese New Year. Entering the spring flower market in Zengcheng, in addition to common flowers such as cymbidium, crabapple, sword orchid, and lily, the peony flowers that can only be seen in March and April in the north also made a stunning appearance at this year's flower market, attracting many citizens to take photos and inquire. During the interview, the reporter found that whether in commercial districts or large markets, whether in cities or rural areas, from north to south, various places have been welcoming the Dragon Year and New Year in a lively festive atmosphere recently. The strong New Year flavor of New Year purchases has also ignited the consumer market. "Lamb is a must-have New Year's product for people in Ningxia, with various methods such as hand grabbing, stewing, braising, stir frying, and making steamed buns." Merchant Wu Tianlong and his brother run a shop in the Jingui Market, specializing in Ningxia's specialty salt pond Tan sheep. "Usually, I can sell over 20 sheep at a fair, and in recent days, I can sell over 50 sheep in half a day," Wu Tianlong said while skillfully cutting the lamb for customers. Market manager Wang Long told reporters that the Jingui Market has a history of over 70 years and has a daily passenger flow of about 5000-10000 people. During this period, there has been a significant increase in customer traffic, with over 30000 people concentrated in business and market activities, making it a well-known "internet celebrity" in the market. In addition to the hard dishes on the dining table, gifts for visiting family and friends are also essential. "The Dim sum box with the theme of the Year of the Dragon is beautiful and distinctive, so it is most suitable to buy it to visit relatives." In the front store of Daoxiang Village in Beijing, Wu Nu

Edit:He Chuanning    Responsible editor:Su Suiyue

Source:Economic Information Daily

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