According to data from Lighthouse Professional Edition, as of 15:47 on February 7th, the box office of pre-sale movies on the first day of the Dragon Year has exceeded 300 million yuan (RMB, the same below), with an average attendance of over 13 people, higher than the same period last year. The average ticket price is 50.7 yuan, much lower than the same period last year. According to the release calendar of the Lighthouse Professional Edition, there are already 9 films scheduled for the Spring Festival season this year, of which 8 are released on the first day of the Lunar New Year. These are Jia Ling's second comedy film, "Hot and Hot", directed after "Hello, Li Huanying", Han Han's "Flying Life 2", Zhang Yimou's reality themed film "Article 20", and the tenth film in the "Bear Appearing" series, "Bear Appearing: Reversing Time and Space", The satirical comedy "Mr. Red Carpet" directed by Ning Hao, and the third installment of director Han Yan's "Life Trilogy", "We Shake the Sun Together", etc. Data shows that "Hot and Spicy", "Flying Life 2", and "Article 20" are temporarily ranked in the top three box office positions with 75.13 million yuan, 74.28 million yuan, and 65.99 million yuan, respectively. These three films form the first tier, accounting for a total of 71.8% of the market. The pre-sale box office of "The Adventures of the Bears: Reversing Time and Space" exceeded 45.4 million yuan, far higher than the same period result of "The Adventures of the Bears: Accompanying Me with the Bears" last year, and is expected to achieve another good result. "Mr. Red Carpet" and "Let's Shake the Sun Together" are currently ranked fifth and sixth in pre-sale box office. In terms of region, data shows that the overall box office proportion in third - and fourth tier cities exceeds 50%, and the downward trend of the Spring Festival season is still evident. On the audience level, data shows that in previous years, the most core audience for the Spring Festival season was female viewers aged 25 to 40, accounting for about one-third, and it has been growing for three consecutive years. The proportion of female viewers aged 25 to 40 in this year's Spring Festival has expanded, currently exceeding 40%. (Lai Xin She)