The Dragon Year and Spring Festival are approaching, and the Beijing New Year series of reading and cultural activities are exciting. During the Spring Festival, more than 500 physical bookstores in the city are open to the public. Beijing physical bookstores are making every effort to increase the supply of reading and cultural activities, and will work together online and offline to carry out nearly a thousand activities, creating a festive atmosphere full of book fragrance and joy. The combination of old books and temple fairs not only enriches the cultural connotations of temple fairs, but also promotes the popularization of knowledge and the inheritance of traditional culture, allowing more people to experience the charm of reading in the bustling and extraordinary temple fairs. During the Spring Festival, the Ditan Spring Festival Temple Fair launched the "Old Books, New Tides, and New Spring" activity, which set up old book exhibition booths, including cultural salons, celebrity signing and other public welfare activities; The 11th Badachu Spring Festival Cultural Temple Fair held in Badachu Park features an "Old Books and New Knowledge" antique book exhibition area, showcasing tens of thousands of classic comic books, thousands of vinyl records, and a variety of cultural and creative products. During the "Old Books and New Knowledge · Letao Old Books" event at the Changdian Temple Fair, over 10000 types of ancient books were exhibited and sold at the Liulichang store of the Chinese bookstore; The Daguanyuan Temple Fair will hold a series of cultural activities called "Old Books and New Knowledge · Reading about the New Year", leading the citizens to read Dream of the Red Chamber and enjoy the Daguanyuan. The Wangfujing Book Fair, held at the Wangfujing Pedestrian Street in Beijing, will collaborate with Chinese bookstores, foreign language bookstores, and others to hold various exhibition and sales activities with the theme of "old books and new knowledge"; The Panjiayuan Old Book Market, which meets book lovers every Saturday and Sunday, does not close during the Spring Festival. It collects old books, celebrates holidays, and opens the Dragon Year New Year in a different way. Special Activities Warm New Year's Eve On New Year's Eve, the Beijing Book Building will extend its business hours to 1am. The store will hold traditional cultural activities such as writing blessings, pasting Spring Festival couplets, guessing lantern riddles, and throwing pots to accompany book lovers to spend an unforgettable night together. The operating hours of Wangfujing Bookstore will be extended to 24 hours a day. Bookstore staff will watch the Spring Festival Gala and eat dumplings with readers. At exactly 22:00, 23:00, and 24:00, Wangfujing Bookstore will also carry out the "Joyful 'Golden' Color · Happiness Comes" activity. Readers who purchase books for over 99 yuan can participate in the smashing golden eggs activity and receive their own New Year gift. In addition, readers who come to China Bookstore Co., Ltd.'s ancient book bookstore for consumption on New Year's Eve will receive a red envelope and a lucky letter. To stimulate the interest of the general public in traditional folk culture and promote excellent traditional Chinese culture, Beijing physical bookstores have prepared various forms of reading cultural activities related to Spring Festival customs, leading the public to experience colorful folk customs and share the joy of reading. Writing Spring Festival couplets, as a traditional custom of celebrating the Spring Festival, reflects a strong Chinese color. The "Dragon, Zhang, Feng, Zi, Tian Zhi, and Nature" event at the Four Treasures Hall store of China Bookstore tells the story of the inheritance and development of calligraphy culture in the form of writing the word "Fu"; During the Spring Festival, the Book Building of the Asian Games Village will carry out activities such as writing couplets and sending auspicious characters. On site, there will also be interactive experiences such as poetry, making lanterns, and guessing lantern riddles. Wangfujing Bookstore will hold Paper Cuttings, the "fingertip universe" of a series of activities with the theme of "resplendent intangible cultural heritage · dragon reappearance". National level intangible cultural heritage invited for the event