Fu Tu bid farewell to the old spring and bloomed with joy, while Long Teng brought a new atmosphere for the new year. The Spring Festival is approaching, and the taste of the Chinese New Year is gradually becoming stronger throughout the country. Every household is busy purchasing New Year's goods, adding a sense of ceremony to the upcoming New Year. During the Spring Festival, people visit relatives and friends to celebrate the holiday, unleashing the strong consumption potential of the "New Year's goods economy". What are the new highlights and changes in this year's New Year's consumer market? How to better leverage China's super large market advantage and further promote the release of consumption potential? The reporter conducted an interview. Sales and purchases are booming, and the consumption of New Year's goods is heating up. Shopping in supermarkets, buying gifts, and buying new clothes... As the Spring Festival approaches, the consumer market for New Year's goods is booming, and commercial districts across the country are lighting up and competing to put on the New Year's limited "skin". Various and colorful New Year's promotional activities are being carried out, all highlighting a strong New Year atmosphere. Entering the Tianhong Shopping Mall located in the Economic Development Zone of Nanchang, Jiangxi, there is a wide variety of products such as couplets, lucky characters, and decorations, and a strong New Year flavor comes to mind. On the main aisle of the supermarket, various gift boxes such as nuts, snacks, and drinks occupy the "C position", and the exquisite and atmospheric packaging attracts many citizens to stop and make purchases. "There are many local specialties from all over the country that can be bought here. As the Chinese New Year is approaching, we are here to choose some New Year goods. Coincidentally, we have come across a promotion and bought quite a lot. We can't even carry them with our hands!" Mr. Li, a citizen, said happily, holding his newly purchased cured meat and braised goods. During the Spring Festival, major supermarkets in Nanchang Economic Development Zone also launched "cloud shopping and cloud delivery" services in conjunction with the New Year's goods festival activities, allowing citizens to easily prepare for New Year's goods with just a few clicks at home. "We have integrated resources from all categories of merchants, focusing on consumers' demand for early New Year gift delivery, and providing a variety of rich and urgently needed products and New Year gift delivery services. During the Spring Festival, we will also launch a Spring Festival non closing event to meet consumers' consumption needs anytime and anywhere during the holiday period," said the relevant person in charge of a shopping mall in Nanchang Economic Development Zone. The "New Year's goods economy" is a concentrated release of people's consumption ability, a concentrated reflection of the supply level of goods and services, and also a window for observing China's consumption vitality. According to a survey, a significant feature of this year's New Year's goods consumption compared to previous years is the greatly increased liquidity of New Year's goods - agricultural specialty products flow to dining tables in big cities, and more upgraded products flow into county-level rural markets. On January 27th, the national "Shopping in Rural Areas · Happy Gathering" series of activities were launched in Lianmeng Ancient Town, Huojia County, Xinxiang, Henan Province. Focusing on rural consumption and the unique features of the original market, the Lianmeng Ancient Town showcases over 200 specialty stalls, including famous New Year's goods, domestic trendy products, local specialty cuisine, local intangible cultural heritage and cultural and creative products, local specialties, agricultural machinery, green household appliances, and new energy vehicles. In addition, there are also distinctive folk performances such as Gaotai Opera, Dragon Quest, and calligraphy masters writing Spring Festival couplets, which are full of Chinese New Year flavor and have attracted nearly 30000 people from surrounding urban and rural areas to come for sightseeing and shopping. According to data from the Ministry of Commerce, since the launch of the "Rural Joy Shopping Festival" nationwide in 2024, the commerce authorities of 25 provinces (regions, cities) have recommended a total of 186 township characteristic festivals to participate. As of now, a total of 5584 related events have been held, with a sales revenue of 4.36 billion yuan. Consumption in urban and rural areas of China