Food is paramount to the people. As the Spring Festival holiday approaches, family and friends gather for meals, book New Year's Eve dinners... The business of catering stores is becoming increasingly prosperous. According to data released by the National Bureau of Statistics, the national catering revenue for the whole year of 2023 was 5.29 trillion yuan, an increase of 20.4% year-on-year; The catering revenue of units above the quota was 1.34 trillion yuan, a year-on-year increase of 20.9%. From 4.67 trillion yuan in 2019 to 5.29 trillion yuan in 2023, China's catering revenue has fluctuated several times and reached a new historical high. The confidence in the development of the catering industry is gradually recovering, and the characteristics of strong resilience, great potential, and abundant vitality of the catering economy are further evident. As the Spring Festival approaches, the demand and supply in the holiday market are booming, and the popularity of catering consumption continues to rise. The booking of New Year's Eve dinner has also reached a peak. He Yongsheng, the flagship store manager of Xibei Youmian Village's Beijing Liuliqiao flagship store, told reporters that on New Year's Eve, the store will provide New Year's Eve dinner for three time periods. Currently, more than 50 private rooms are basically fully booked, and it is expected that there will also be a waiting situation on the day when the lobby is separated. To meet the consumption needs of customers, the store will increase the stocking of some popular dishes accordingly. For example, the specialty dishes such as roasted lamb back and the newly launched zodiac dragon bread have a stock volume of 1.5 times that of normal days. With the comprehensive recovery of catering consumption, time-honored restaurants in Beijing have also received many orders for Spring Festival gatherings and banquets, especially on New Year's Eve, where only a small number of seats are left for lunch and evening private rooms. Pan Yingjun, Deputy Manager of Beijing Tongheju Hotel, said, "As usual in previous years, we opened two New Year's Eve lunches and two New Year's Eve dinners each to meet customer consumption needs. Currently, 90% of each meal has been booked." According to Meituan data, in January, New Year's Eve dinner bookings reached a peak in search, with a 40% increase in search volume compared to the previous month. As of January 21st, the booking volume of dining tables on New Year's Eve has increased by more than three times compared to 2023. From a regional perspective, cities such as Shanghai, Beijing, Hangzhou, Guangzhou, and Shenzhen have the highest booking popularity. For example, NOBLE, a Shanghai restaurant featuring Huaiyang Cuisine, has been fully booked for the New Year's Eve dinner, and will turn the table again that night. The store manager Wu Bing said, "Our prices are affordable, and our service, ingredients, and dishes are all very exquisite. 30% of the dishes on the menu have been updated." The Yutang Chunnuan Restaurant at the White Swan Hotel in Guangzhou only has dinner time on the seventh day of the first lunar month available for ordering during the entire Spring Festival holiday. "During the Spring Festival holiday, in addition to local guests, the hotel will also welcome many tourists. Therefore, in addition to Cantonese cuisine, we have also added various local cuisines," said Lin Zhenhai, the general manager of Yutang Chunnuan Restaurant. The reporter learned that, in order to lock in consumers' demand for meal in advance, many catering merchants also launched low discount New Year's Eve meal, reunion meal and other restaurant packages through Meituan, Dianping and other platforms. Overall, since January, the number of catering merchants nationwide who have launched the Great Dining Hall Meal package on the Meituan platform has increased nearly four times compared to the previous month, and the number of related package orders has increased by over 300%. Li Jiwei, Vice President of Meituan Research Institute, said that the hot pre holiday booking data reflects the continuous growth of consumer demand for holiday catering, and also indicates the recovery of consumption during the Spring Festival. Meituan will collaborate with businesses from various regions and industries to strengthen service guarantees and jointly launch more "good and cost-effective" products. Supply