On February 6, the "2024 Colorful Guizhou Happy Purchase of Inclusive Consumption Voucher" activity was launched in Guizhou Province. In this event, China UnionPay relied on the cloud flash payment app to assist in distributing consumer vouchers for the benefit of the people, boosting confidence, gathering popularity, and adding vitality to the consumer market, and helping the local consumer market usher in a "good start" for the Chinese New Year. As the traditional consumption peak season approaches the Spring Festival, the pace of promoting consumption across the country is accelerating. The "2024 Colorful Guizhou Happy Purchase of Inclusive Consumption Voucher" activity is sponsored by Guizhou Provincial Department of Commerce, municipal and prefectural people's governments, and undertaken by the commercial bureaus of all cities (prefectures) and China UnionPay Guizhou Branch. It has the characteristics of long activity cycle, strong universality, low threshold for full and reduced consumption, diverse activities, and wide coverage of consumption scenarios, so as to make the year taste strong and consumption prosperous. This event focuses on the characteristics of Spring Festival consumption and will be launched from 10:00 am on February 6, 2024, and will continue until March 30, 2024. During this period, four types of consumption vouchers will be issued: "4 yuan off for purchases over 10 yuan," "6 yuan off for purchases over 20 yuan," "10 yuan off for purchases over 50 yuan," and "20 yuan off for purchases over 100 yuan." Consumers will receive them on a first come, first served basis and use them up. Consumers with mobile phones located in Guizhou Province can log in to the Cloud Flash Pay app, click to enter the "Government Consumption Coupons" section on the homepage, complete qualification verification, and collect them. Specifically, each consumer can receive one coupon for each of the four types of consumption vouchers during the promotion period. One coupon can be used for a single purchase. When the merchant makes a purchase at the promotion, they can present their cloud flash payment "payment code" to complete the payment. If they reach the "full reduction limit", they can enjoy corresponding discounts. In recent years, Guizhou Province has been continuously implementing a combination of policies to promote consumption. China UnionPay Guizhou Branch has actively responded to the work deployment of the Guizhou Provincial Party Committee and Government to promote consumption recovery, firmly prioritizing the recovery and expansion of consumption. Based on the previous promotion activities for high-quality soy sauce and liquor, it will also actively participate in policy promotion activities such as exchanging old appliances for new and cars for new, continuously helping to unleash consumption potential and stimulate consumption vitality. (Lai Xin She)