Spring Festival is a traditional peak season for consumption. At the press conference of the State Council Information Office held on the 6th, multiple departments including the Ministry of Commerce, the Ministry of Culture and Tourism, and the General Administration of Sport of China introduced relevant information and answered questions from reporters on ensuring the supply of the Spring Festival market and promoting holiday consumption. Before the holiday, the national consumer market was stable and orderly. Vice Minister of Commerce Sheng Qiuping introduced that as the Dragon Year and Spring Festival approached, various levels of commerce departments continued to improve various measures and strengthen the production, sales, and supply guarantee of livelihood goods during the holiday period. Overall, the pre holiday consumer market presents the following three characteristics: sufficient supply. Large agricultural and sideline product wholesale markets in various regions have sufficient inventory of essential daily necessities such as grain, oil, meat, eggs, milk, fruits and vegetables. The inventory of essential daily necessities in key wholesale markets and supermarkets has increased by 10% to 30% compared to usual. The main e-commerce platforms continue to provide delivery services during the Spring Festival period. Stable prices. On February 5th, relevant statistical data showed that the average wholesale prices of grain, edible oil, and beef and mutton in hundreds of large agricultural and sideline product wholesale markets in China have remained stable since early February, and vegetable prices have shown seasonal increases. Strong sales. With the increasing flavor of the year, major shopping malls, supermarkets, and online platforms are all experiencing sales peaks. In late January, the Ministry of Commerce focused on monitoring a month on month growth of 19.9% in sales of retail enterprises. In January, the sales revenue of key monitoring e-commerce platforms increased by 20% year-on-year. Ensuring that the holiday market supply is not out of stock and continuously stalls is the key to ensuring supply and stable prices in the market. In terms of strengthening the construction of the supply guarantee system for daily necessities, Xu Xingfeng, Director of the Market Operation and Consumption Promotion Department of the Ministry of Commerce, stated that the Ministry of Commerce will continuously improve the three networks of "monitoring, scheduling, and reserve", timely grasp the basic situation of the production, circulation, and consumption of key varieties of daily necessities, improve emergency response capabilities, increase commercial inventory according to the situation, and ensure that reserved goods are "stored sufficiently, adjusted, and used". Multiple departments have introduced measures to promote consumption during the Spring Festival. With the changes in people's lifestyles, China's consumer market has presented many new characteristics. Xu Xingfeng stated that these characteristics mainly include a greater pursuit of green health, a greater emphasis on individuality and diversity, a greater emphasis on cultural characteristics, and a greater preference for technology and intelligence. Based on these characteristics, multiple departments have launched targeted measures to promote consumption - the Ministry of Commerce promotes urban-rural market linkage, online and offline linkage, and collaborates with multiple departments to hold online New Year's goods festivals, "Rural Joy Gathering" and other activities, organize exhibitions and sales promotions, rural tourism, skill exhibitions, cultural dissemination and other series of activities, and carry out a series of themed activities around new types of consumption such as digital, green, and health. The Ministry of Culture and Tourism organizes cultural and tourism activities with the theme of "celebrating the Chinese New Year with joy". Miao Muyang, Director of the Industry Development Department of the Ministry of Culture and Tourism, introduced that related activities include launching a special program for the Chinese New Year called "Literary and Art China", collaborating with various regions to launch a series of "Village Evening" exhibition projects, launching a series of characteristic courses, boutique routes, and themed activities for studying tourism, making the festival more festive and joyful. Wang Xiaopeng, the head of the Sports Economy Department of the General Administration of Sport of China, introduced that the General Administration of Sport of China will focus on the consumption characteristics of "green and healthy", and make significant contributions to deepening the integration of business, tourism, culture, sports, and health through a series of events such as the "Outdoor Sports Vitality Landscape" action plan. Continuously meeting 100