On January 31st, the launch ceremony of the 2024 Beijing Tianjin Hebei New Year cultural and tourism series activities, "Happy Beijing Tianjin Hebei, Celebrating the Chinese New Year Together," was held in Tianjin. At the launch ceremony, the cultural and tourism departments of Beijing, Tianjin, and Hebei Province respectively released the 2024 Spring Festival themed activities for the three cities. The Beijing Municipal Bureau of Culture and Tourism, with the theme of "Happy Spring Festival and Enjoying the Capital", focuses on new gameplay and experiences, and has launched over 7000 events in six major series: Cultural New Year, Intangible Cultural Heritage New Year, Performing Arts New Year, Ice and Snow New Year, Parent Child New Year, and Beijing Suburban New Year. Temple fairs such as Longtan, Ditan, and Changdian will showcase traditional New Year flavors. Nearly 2000 high-quality performances such as traditional Chinese operas, plays, and concerts will be held to create the "Spring Festival Festival Festival" of Beijing's performing arts capital. Eight theaters in the Beijing Tianjin Hebei region of the Poly Theatre Line will also hold the "Gathering in Beijing Tianjin Hebei - Poly Theatre Line Beijing Tianjin Hebei Region · New Year Performance Season", promoting the co construction and sharing of cultural and artistic resources among the three regions. More than 130 festival activities will be held in micro vacation destinations and cultural tourism experience bases throughout the city. The Tianjin Municipal Bureau of Culture and Tourism has taken "China's Red Tianjin Flavor Prosperous Year" as the theme of the Tianjin Spring Festival cultural and tourism activities. It has integrated and launched ten series of activities for the Spring Festival, including "Journey to Jincheng", "Strolling through Jincheng", "Love in Tianjin", ten heartwarming services, 100 "Tianjin Color" highlights, and more than 1000 cultural and tourism activities. The ten major series of activities have specially set up sections such as cross-talk, lantern festivals, exhibitions, and folk customs, highlighting the joyful characteristics of Tianjin, with a focus on launching 338 cross-talk performances; The Five Colored Lantern Festival themed "Colorful Tianjin" will gradually kick off, creating immersive scenes and telling the story of Tianjin in a new form; Launch a series of 241 activities with themes such as cultural exhibitions, folk culture, and research and practice. The Department of Culture and Tourism of Hebei Province focuses on the theme of "so close, so beautiful, come to Hebei on weekends" - winter tourism to celebrate the Chinese New Year in Hebei. It has launched a series of cultural and tourism activities to welcome the New Year, including ice and snow hot springs, traditional Chinese opera, time-honored brands, village gatherings, ancient cities, folk customs, museums, libraries, and scenic spots, We also simultaneously launched ten boutique tourism routes, 12 new citywalk gameplay options, and various colorful routes and gameplay options, along with multiple discounts and conveniences. We sincerely invite tourists to enjoy Hebei. (Lai Xin She)