This winter, Harbin tourism in Heilongjiang continued to heat up on the Internet, and cultural and tourism departments around the country also sent out "fancy" invitations to tourists across the country through short videos. In the view of Chen Guangsheng, Secretary of the Party Group and Director of the Department of Culture, Radio, Television and Tourism of Zhejiang Province, Harbin's tourism industry has become popular and impressive. With the hosting of the Beijing Winter Olympics, ice and snow tours are just the right time. Harbin is in an excellent position to seize the opportunity and show full sincerity towards tourists. Major scenic spots, hotels, merchants, and ordinary citizens work together to create a good tourism environment and welcome tourists with practical measures. He Xiaozu, Secretary of the Party Group and Director of the Department of Culture and Tourism of Gansu Province, stated that the emergence of Harbin tourism fully confirms the trend of diversified and differentiated tourism consumption. The key to achieving high-quality development of cultural and tourism is to change our mindset and enhance our understanding. Strength wins, behind the accumulation of "out of the circle", the popularity may seem accidental, but ultimately it is the explosion of deep accumulation. Chen Guangsheng said, "The foundation of being a 'internet celebrity' is strength, which is the accumulation of Harbin in the field of ice and snow tourism for decades. It is the continuous polishing and innovative marketing of products. Zhejiang has built a '15 minute quality cultural life circle' covering the whole province through model innovation, brand creation, and other models, bringing cultural resources and services to the doorstep of the people."; Implement the project of literary and artistic beautification, allowing art to spread throughout the corners of the city; Focusing on various aspects of food, accommodation, travel, shopping, and entertainment, we aim to create micro brands for cultural and tourism consumption, such as "Tasty Zhejiang, Thousand Bowls in Hundred Counties", "Zhejiang Charm Thousand Guesthouses", and "Zhejiang Pai Good Gifts". When it comes to the experience that Harbin tourism can learn from, Deputy Secretary of the Party Group of the Culture, Radio, Television and Tourism Bureau of Taizhou City, Jiangsu Province Deputy Director Xu Jing said, "Taizhou City has solidly honed its internal skills and laid a solid foundation for local tourism products. We will adhere to the principle of organizing festivals across the entire region, holding key seasonal activities such as the Shuicheng Water Town International Tourism Festival and the 'Tasting Taizhou' Food Tourism Season, and creating a Taizhou Tourism Carnival with widespread participation from tourists." Zhao Wei, Director of the Cultural and Tourism Bureau of Honghe Hani and Yi Autonomous Prefecture in Yunnan Province, said: "Based on the cultural and tourism resources of Honghe Prefecture for 3400 years, with the requirements of new formats, high quality, sufficient vitality, excellent services, good image, and solid bottom line, we aim to expand new tourism consumption scenarios and fields, and provide immersive tourism services for tourists. Sincere service and tourist reputation are the key. From the initial" ticket refund hot search "on the first day of the opening of Harbin Ice and Snow World Park to apologizing, rectifying, and refunding tickets within 24 hours.", In particular, the Harbin Municipal Government has issued a letter to the people of Harbin, calling on citizens to give way, scenery, and benefits to tourists, as well as innovative measures such as permafrost display and artificial moon, all of which make tourists feel the warmth and sincerity of Harbin. The relevant person in charge of the Gansu Provincial Department of Culture and Tourism believes that the development of the cultural and tourism industry relies on services, with a focus on the environment. We should establish the concept of "tourists first" and strive to create a harmonious, civilized, warm, and comfortable market environment. Gansu has formulated guidelines for improving the quality of cultural and tourism consumption scene services, and all levels of cities and counties have comprehensively created a high-quality tourism service environment. Honghe Prefecture in Yunnan Province focuses on service quality, implements the 100 day action plan to rectify the order of the tourism market, standardizes the operation and management of travel agencies and the practice of tour guides, and optimizes the "30 day no reason return" policy