The annual Madrid International Tourism Exhibition will be held from the 24th to the 28th at the Madrid Convention and Exhibition Center in Spain. China's recent unilateral visa free policies towards multiple countries have sparked heated discussions among various sectors during the exhibition period. The China booth has always been one of the most anticipated and popular booths at the Madrid International Tourism Exhibition. Claudia Brasca, a freelancer from Italy, inquired about a lot of information about traveling to China. Blaska was pleasantly surprised to learn that China has recently implemented a unilateral visa free policy for many countries, including Italy. She said, "This is a very good measure," which is beneficial to the entire tourism industry. Enrique Gomez is a representative of a travel agency in Colombia. He said that in Colombia, there is an increasing demand for travel to China, and travel agencies have put projects related to China on the agenda. In addition, Gomez also hopes that Colombia and China can reach more convenient entry and exit policies. He said that this will be beneficial for tourists to plan their itinerary more freely and promote the development of tourism and trade between the two countries. Yan Han, Deputy Secretary General of the World Tourism Cities Federation, told reporters that China's recent series of measures to facilitate personnel exchanges demonstrate its determination to promote high-level opening-up to the outside world. The international community and tourism market have responded positively to this. At the same time, countries around the world are also looking forward to the further return of Chinese tourists. Zambia's Minister of Tourism, Evans Muhanga, who came to participate in the exhibition, said that Zambia is ready to welcome Chinese tourists for sightseeing and commercial investment in the local area to help the local economy develop. "Our door is open to them." Zurab Pololikashvili, secretary-general of the United Nations World Tourism Organization, said in an interview with Xinhua News Agency that the Chinese market will contribute to the recovery of the world tourism industry to the level before the COVID-19 epidemic in 2024. This year's Madrid International Tourism Exhibition features theme sections such as sports tourism, cruise tourism, and tourism and women, focusing on new developments, driving forces, and trends in the tourism industry. It attracts 806 exhibitors and 9000 enterprises from 152 countries and regions to participate. The World Tourism Cities Federation held a themed forum during the exhibition, sharing with more than ten member cities such as Madrid, Buenos Aires, and Rio de Janeiro about the development status and trends of China's inbound and outbound tourism market. This organization is the world's first global international tourism organization with cities as its main body, headquartered in Beijing. (Lai Xin She)