Snowflakes continue to fall, but with different temperatures. With the latest wave of snowfall brought by the cold wave, the ice and snow fever starting from Harbin this winter has continued to intensify and continue to heat up. "Erbin" has become so popular that even surnames are no longer needed. After the start of winter vacation, the reporter personally witnessed that even high-speed rail tickets from Beijing to Harbin were in high demand - crowded with southern tourists transferring from Beijing to Harbin. Why Harbin? Why is fire in this winter? Can it keep burning? Industry insiders believe that "Erbin" did not become popular overnight, but rather accumulated and developed with a rich foundation of ice and snow; In the future, we can take advantage of the opportunity of the 2025 Asian Winter Games to further improve our ice and snow writing skills, establish international awareness, and transform from an "internet celebrity" to an "international celebrity". Old photo: With nearly a century of ice and snow heritage, in February 2023, ice and snow experts from all over the country had a heated discussion about a photo. In the photo, a snowboarder stands on a steep and open ski slope, with the ski resort service room behind him. The photo was taken in 1930 in Harbin. This photo tells the story of the skiing scene in Harbin nearly a century ago, and also showcases the long-standing ice and snow heritage of this important town in Northeast China. According to records, modern skiing in China began in the early 20th century, when multiple ski resorts were built along the Middle East Railway in Harbin. Skiing became an important winter entertainment activity for people living there. Not only skiing, but also ice skating rinks were built in the urban area of Harbin in the early 20th century. In 1953, Harbin held its first National Ice Games, and since 1959, it has hosted five out of thirteen National Winter Games, making it the city with the most Winter Games. These large-scale comprehensive sports events have strengthened the ice and snow sports infrastructure in Harbin and Heilongjiang Province, especially the hosting of the 1996 Asian Winter Games and the 2009 World University Winter Games, which have made ski resorts such as Yabuli famous and attracted more and more people to experience ice and snow sports in Harbin. In the 1960s, ice lantern fairs began to be held in Harbin Zhaolin Park, which quickly became the main winter destination for Harbin citizens, even though the light source of ice lanterns was only ordinary light bulbs at that time. Afterwards, Harbin ice lanterns became an indispensable element in winter, and batches of ice sculpture and snow sculpture artists emerged like mushrooms after rain. In 1999, the first Harbin Ice and Snow World rose from the ground on the Songhua River. Since then, ice and snow sports, ice and snow art, along with exotic architecture and cuisine, have made Harbin a popular winter tourism destination every year, to this day. When it comes to why we went to Harbin, Hubei tourist Huang Fang said, "Southerners see less snow and really want to experience the atmosphere of ice and snow. When it comes to ice and snow, it seems that the first city that comes to mind is Harbin." Song Ziyi, a teacher at Jinbeijia Kindergarten in Taihe County, Fuyang City, Anhui Province, recently went to Harbin with her colleagues and 16 kindergarten children. Her explanation is: "When I was a child, Harbin was very famous. Harbin is a representative of the northern scenery, and I want to take children to see it." "Harbin's ice and snow have a historical accumulation, and it is the inheritance and accumulation of generations that has led to today's Harbin's heavy ice and snow tourism."