Food is paramount to the people. Whether it's the takeout filled with electric scooters, the standard coffee and milk tea for contemporary "workers", or the fragrant hot pot and fast food floating around the world... the mesmerizing "tip of the tongue" cuisine cannot be separated from one word - "eat". Eating may seem like a small matter, but it also has great strength. The latest data shows that in 2023, China's catering revenue exceeded the 5 trillion yuan mark for the first time, reaching a historic high. With the rapid recovery of contact and cluster consumption such as catering and accommodation, consumption has once again become the driving force of economic growth. The suspension of dine in services, significant reduction in revenue, and rising costs have put multiple pressures on this industry, which best reflects the popularity of the world, during the pandemic. From 4.67 trillion yuan in 2019 to 5.29 trillion yuan in 2023, catering revenue has fluctuated several times. How can the catering industry survive? How to "rejuvenate" a new face? From baking, tea drinks, pre made dishes to remote meal selection and online ordering; In the ever-changing environment, from low-fat and light food to "catering+tourism", "catering+exhibition", and "catering+IP"... the pace of innovation remains unchanged, and the delicious "list" of ordinary people is full of texture in diverse formats, intelligent services, health categories, and more creative. A report released by the China Hotel Association shows that in 2022, many provinces have achieved double-digit year-on-year growth in revenue for emerging businesses such as baking and tea drinks. In this industry dominated by individual businesses, the joint efforts of thousands of business entities support China's catering industry to usher in another spring. According to data, in 2023, there were over 4.1 million registered catering units nationwide, with over 80% of individual businesses. The catering industry is connected to one end with its mouth and the other with its mud, and its presence can be seen in both the "grain head, food tail" and "agricultural head, work tail". A piece of bread, a bowl of noodles, a plate of vegetables... Accompanied by the agricultural and sideline products from the fields entering the city, shops, and tables, the farmers' "money bags" bulge, and the good days become "hot". How much employment vitality can the catering industry stimulate? Taking a restaurant as an example, in addition to being a chef and waiter, it also involves multiple professions such as procurement, transportation, marketing, planning, and dish development. The report shows that on average, every 10 square meters of restaurant operating area can solve one job opportunity. The number of directly employed employees in China's catering industry has reached nearly 30 million. What is the driving force behind the catering industry? The supply of raw materials and agricultural development are connected, while the employment and domestic consumption are connected. In 2023, the catering industry will drive a revenue of approximately 2 trillion yuan in related industries such as agricultural and sideline ingredients and food processing, driving China's economy to rebound and improve. Some people say that love and food are the only things in the world that cannot be let down. Diet is a necessity for daily life and also a cultural heritage. Having experienced wind and rain, we have a deeper empathy for food culture. There are eight major cuisines in Shandong, Sichuan, Guangdong, Jiangsu, Fujian, Zhejiang, Hunan, and Anhui. They are all spicy, spicy, salty, fresh, fragrant, and sweet. Luosifen, kungfu tea, Chaozhou cuisine, Shaxian snacks, and other China-Chic cuisine cards... The rich and diverse catering culture shows people's love for life. Chinese cuisine and fusion dishes have gained popularity and boosted consumption. (Lai Xin She)