According to the report of the Beijing Youth Daily on January 16, a video of "a guy roast about the award of 3000 yuan for Guizhou tourism" has become popular on the Internet recently - because the guy roast and reported several travel related problems in Guizhou, which has a certain practical effect on the improvement of local tourism services. After the local cultural and tourism department investigated and dealt with the relevant problems, he received a 3000 yuan (2400 yuan after tax) bonus. Many tourists have encountered situations such as bullying, overcharging, and incorrect goods during their travels, which inevitably makes them feel uncomfortable. In this case, people will make roast through We Media or complain to relevant parties to safeguard their legitimate rights and interests. Many travel related issues may be hidden in the dark, and it is difficult to detect them through routine inspections and screenings by functional departments. Therefore, it is necessary for tourists to expose the shortcomings and problems during the travel process, help relevant departments discover and correct them in a timely manner. In 2017, Guizhou began to carry out a reward feedback survey of tourist satisfaction in the local area, encouraging tourists to complain about the pain points found and encountered in tourism through WeChat official account, scenic area official website and other channels, and participants can get a bonus of up to 5000 yuan before tax. This activity continues to this day. This approach is worth praising. Tourists roast about their own problems in the tourism process. Most of the time, they are pointing out and supervising the local tourism industry. This kind of pointing out and supervision did not cause local resentment and resistance, but instead received rewards, which reflects the determination and sincerity of the local government and cultural and tourism departments to rectify the order of the tourism market, safeguard the legitimate rights and interests of tourists, do a good job in tourism, and expand the tourism economy. In the era of the prevalence of self media, the phrase "good news never goes out, bad news spreads thousands of miles" has been vividly portrayed - a negative news can quickly extinguish the popularity of tourism, as incidents of individual words and actions seriously damaging the local image and reputation have occurred from time to time in recent years. The tourism industry should not be afraid of negative news, but rather of not knowing how to respond to it. On the one hand, in order to maintain a clean house, it is necessary to do a good job in the preliminary work, such as seriously rectifying the local tourism market order and cracking down on tourism chaos. On the other hand, if the local chaos is not taken seriously and not resolved, not only will negative news appear sooner or later, but also related personnel and chaos may become even more severe, even leading to a complete "collapse" of the local tourism image. So, facing and solving problems is the correct way to respond. I hope that more places can demonstrate their determination and courage to take action, accept criticism, and make timely corrections when rectifying the tourism market. Only in this way can the tourism market thrive. (Yuan Kuang Kuang) (Le Xin She)