In sports goods supermarkets, consumers are comparing the advantages and disadvantages of different skis; On the ski track, domestic snowmakers spray fluffy snowflakes; In hotels in ski resorts, tourists who check in bring a complete set of snow gear to check in... Recently, there has been a wave of ice and snow sports, which not only drives the related tourism consumption market to further heat up, but also drives the booming development of the ice and snow equipment manufacturing industry. Industry insiders point out that through the integration of ice and snow with cultural tourism, consumption, manufacturing, and other industries, "cold resources" have stimulated strong development momentum. With the gradual improvement of a multi-level ice and snow economic system, the development of the ice and snow economy has entered the fast lane. It is expected that the scale of China's ice and snow industry will reach 1 trillion yuan by 2025. "I heard before that the snow here was relatively good, so I came here. Now, at first glance, this ski slope has been repaired to the sky." Fujian tourist Zhai Min came to Yabuli during New Year's Day and experienced skiing for the first time. The full name of Yabuli is Yabuli Ski Resort. According to data, since the opening of the ski resort on November 9, 2023, as of January 15, 2024, the Yabuli Ski Resort has received a total of 460200 tourists, with a maximum daily reception of 14000. During the New Year's Day period, the total revenue of Yabuli Ski Resort was 17.94 million yuan, an increase of 140% compared to 2019. Data from multiple platforms indicates that skiing and other activities have brought heat to ice and snow tourism. According to data from Tongcheng Travel, the popularity of holiday tourism in Harbin, Mohe, Baishan, Yanji and other places has all increased by over 100% year-on-year. According to Ctrip data, as of January 11, 2024, the booking volume of winter sports products for the 2024 Spring Festival has increased nearly 12 times compared to the 2023 Spring Festival. The Ctrip Vacation Farm Nalati Forest Park Joint Store in the Nalati Scenic Area of Xinjiang has experienced the popularity of ice and snow tourism. "Since the opening of Nalati's ski resort, it has brought more orders to the farm, and at the same time, each farm accommodation order will generate an average of two or three skiing related orders. The mutual promotion effect between the scenic area and homestays is very significant," said Huang Jie, the manager of Nalati Farm Store. According to a special survey on ice and snow tourism conducted by the China Tourism Research Institute, 42% of respondents hope to engage in long-distance ice and snow tourism, while 64.8% of tourists will increase the frequency of ice and snow leisure tourism. This indicates that there is strong consumer confidence and willingness to travel in long-distance ice and snow tourism and close range ice and snow leisure tourism. It is worth noting that not only the skiing and tourism markets directly targeting consumers are booming, but also the upstream equipment manufacturing and other fields in the industrial chain are facing new development opportunities. According to Tianyancha data, as of now, there are more than 1100 skiing equipment related enterprises; Among them, from January to December 2023, more than 40 related enterprises were newly registered. 30.3% of related enterprises were established within 1 to 5 years, and 42.2% were established within 5 to 10 years. The relevant person in charge of Decathlon said that since the beginning of the snow season, the sales of brand ice and snow sports products have increased by 75% year on year. The growth rates in the South China and East China regions were the fastest, reaching 165% and 118% respectively, demonstrating strong sports enthusiasm and consumption power. With the popularity of ice and snow sports and ice and snow tourism, Black Dragon Ice Knife