Vigorously developing the digital and intelligent silver economy

2024-01-17

Recently, the General Office of the State Council issued the "Opinions on Developing the Silver Hair Economy and Enhancing the Welfare of the Elderly" (hereinafter referred to as the "Opinions"), which is the first specialized document in China to support the development of the Silver Hair Economy. In order to actively respond to the aging population, cultivate new drivers of economic development, and improve people's quality of life, the Opinion proposes 26 measures in four aspects to accelerate the development of the silver economy in terms of scale, standardization, clustering, and branding. The silver economy mainly refers to the economic formats related to the elderly population, and its development is closely related to the aging society, covering a wide range. According to data from the National Bureau of Statistics, as of the end of 2022, the population of elderly people aged 60 and above in China exceeded 280 million, accounting for 19.8% of the total population. According to estimates, around 2035, the elderly population aged 60 and above in China will exceed 400 million, accounting for over 30% of the total population and entering a stage of severe aging. Market institutions predict that by 2050, the total consumption of the elderly population in China will reach 61.26 trillion yuan, and the size of the elderly market will reach 48.52 trillion yuan. With the acceleration of population aging, the consumer group of elderly products and services continues to expand, and the willingness and ability of the elderly to consume continue to strengthen, driving the silver haired economy to accelerate into a new track. The development of the silver haired economy is of great significance, and the vigorous rise of China's silver haired economy benefits from the intensive guidance and support policies issued by the state. In May 2023, the first meeting of the 20th Central Committee of Finance and Economics emphasized the need to implement the national strategy of actively responding to population aging, promote the construction of the basic elderly care service system, and vigorously develop the silver economy. In February 2022, the State Council released the "14th Five Year Plan for the Development of National Elderly Care and Elderly Care Service System", which clearly stated the need to vigorously develop the silver economy and strengthen the elderly care product industry. The "Opinions of the Central Committee of the Communist Party of China and the State Council on Strengthening the Work of Aging in the New Era" issued in November 2021 also proposed to actively cultivate a silver haired economy, strengthen planning guidance, and develop the elderly friendly industry. These frequently issued policy documents send clear and strong signals, greatly expanding the development space of the silver haired economy, accelerating the development and expansion of related industries and opening up to the outside world, promoting the continuous upgrading of silver haired consumption, accelerating the release of related consumer demand and vitality, and making the silver haired economy a constantly expanding "new blue ocean". The silver haired economy in the era of digital intelligence has enormous potential and is expected to inject new momentum into high-quality development. In the traditional sense, the elderly market mainly focuses on healthcare and elderly care. Unlike this, the consumption structure and demand of the elderly population in the digital age are undergoing significant changes, which provides rare opportunities for related product innovation, service innovation, and model innovation. From a demand perspective, the elderly population is increasingly pursuing personalization and convenience in social interaction, and paying more attention to the quality and diversification of consumption. The consumption structure is shifting from necessities to development oriented and enjoyment oriented consumer goods, and from product consumption to service consumption. From the perspective of supply, with the help of digital technologies such as big data, artificial intelligence, and intelligent manufacturing, the digitalization level of the silver haired economy industry is constantly improving, and many sub sectors are increasing the supply of products and services that match the needs of the elderly population. In addition, the popularity of mobile intelligent terminals has also made the elderly

Edit:GuoGuo    Responsible editor:FangZhiYou

Source:people.cn

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