The agricultural survey is getting more and more surprising. The internet celebrity Heilongjiang cranberry has sparked a popular "agricultural survey" on the internet, with various regions showcasing their "hidden" specialties. Sichuan caviar, Gansu South American shrimp, Chongqing Danshui Australian dragon, Shanxi hairy crab, Shanghai Chongming saffron... These new local specialties have overturned people's traditional impressions and left many locals amazed, "I don't know how many surprises there are.". New local specialties are not uncommon, as with the advancement of agricultural technology and the promotion of new categories, facilities, and models, many varieties have emerged from traditional main production areas, breaking through natural conditions to a certain extent. At the same time, China has a vast territory, with small environments within the overall environment and small climates within the overall climate, providing ample imaginative space for the development of new local specialties. In this way, not only are there frequent exchanges and exchanges of varieties between the north, south, and east and west, but some unique foreign varieties can also be found in suitable regions in China. It can be asserted that similar phenomena will continue to increase in the future. On the other hand, if some "hidden" specialties are not even familiar to locals, it is difficult to say that they have been recognized by the market. As a major agricultural country, China has never lacked good agricultural products, but lacks strong agricultural brands. Many good products are kept in seclusion, and the general public lacks understanding of them, which often leads to the "selling price of ginseng and radish". China is a country with a population of over 1.4 billion and a middle-income group of over 400 million. It has a food culture where people prioritize food, and consumers have high expectations for agricultural products. However, due to information asymmetry, the opportunity cost of purchasing high-quality agricultural products is relatively high. Comparing the two, it can be seen that the "Agricultural Exploration" has provided an excellent opportunity for the appearance of characteristic agricultural products, and behind it lies a huge domestic demand market. How to tap into this huge market? This involves a correct understanding of the relationship between origin and brand. Agricultural product brands are strongly related to their place of origin, such as Wuchang for rice and West Lake for Longjing. But obviously, there are still many delicious rice and many delicious tea leaves. There are many good products in our country, and people have different tastes. The industry can and will inevitably accommodate more regions and brands. Just because the country of origin enjoys policy protection in accordance with the law does not mean that quality is the best. The strong correlation between brand and place of origin does not mean that the pattern of place of origin will remain unchanged. Throughout China and abroad, the diversity of production areas and the rotation of hot topics are the norm. Taking kiwifruit as an example, China is the first country of origin and production, but it has since become the agricultural business card of New Zealand. In recent years, China has once again occupied a high position in the industry, with more varieties. It is not a one-time effort for emerging production areas to gain widespread recognition from consumers, and continuous efforts are needed, especially in leveraging the role of brands and industrial chains. At present, although new local specialties may also sell well, some prices cannot go up, and some are labeled for others. In fact, most of these "hidden" specialty products are naturally beautiful, and their production process is both narrative and technological. If we could give more brand sunshine, it would be incredibly brilliant. This inspires various regions to take variety as the driving force, quality as the guide, polish the brand's golden signboard, extend and supplement the chain, strengthen the chain, not only to improve and nurture the unique agricultural products, but also to do a good job in graded packaging, sales promotion, and continuously enhance industrial competitiveness. The "Agricultural Exploration" shows the development of rural characteristic industries