For audiences in both Beijing and Shanghai, simply open the ticketing website and you will find a wide variety of musicals to choose from during holidays - focusing on original Chinese musicals, introducing adapted versions of Chinese musicals, both serious themed adaptations of famous works such as "The Karamazov Brothers" and relaxed and enjoyable environmental performances like "Apollonia"; There are both traditional Chinese style theater productions such as "Yang Jian", as well as Nordic legendary small theater productions such as "Flipping the King's Chess", which are full of exotic colors and imaginative space. In Shanghai alone, there are as many as 42 musical plays available for selection on New Year's Day in 2024. The thriving Chinese musical market has injected a warm current into winter nights, making the cultural consumption market vibrant. Incubation: Attempts and explorations of original musicals. On December 22, 2023, the musical "Flip King's Chess" was included in 30 Shanghai service trade demonstration projects for the year 2023. This environmental style performance in a small theater was signed in February 2023 and will soon enter the Korean musical market in the form of copyright output and box office revenue sharing, becoming the first original musical in China to successfully go abroad. Apollonia stills. In recent years, thanks to the incubation environment in Shanghai, original musicals have sprung up like mushrooms after rain. Since the success of the small theater musical "Apollonia" in mid-2020, dozens of small theater works have been concentrated in the Asia Building and the World centered around Shanghai People's Square, which has quickly become the favorite cultural and entertainment base for musical audiences. "The small theater model has taken the entire industry a step forward because the cost is not so high, attracting more young people who want to try it out." In the opinion of Wang Wenwen, the chief producer of "Flip King's Chess", relying on the theater as the main early stage element of musical incubation, young musical creators can boldly try content production and explore cultural and artistic connotations more deeply. Sun Haocheng, a screenwriter born in the 1990s, is one of these young people. He has continuously participated in the incubation work of several original musicals with the theme of "New National Style" produced by Shanghai Juhuo Music Culture Co., Ltd., including "Yang Jian" and "Southern Tang Dynasty Empress". "The most difficult and meaningful aspect of the incubation process is that our creative team is not an industrialized team." Sun Haocheng introduced that in markets like Broadway in New York, USA, and West End in London, UK, where the musical industry has already formed a highly industrialized production model, practitioners often have industry experience, are familiar with the production process, and have a clear understanding of what each play should tell and what kind of stories can best catch the audience's attention. "In a sound musical production system, as long as the so-called templates are followed, the quality of almost every work can be maintained at the standard line," said Sun Haocheng. "But the incubation of original Chinese musicals is not like this," Sun Haocheng told reporters. The preparation process of these original Chinese musicals, such as the "New Chinese Style" musical "Yang Jian" and the musical "South Wall Plan", which is full of traditional Chinese folk art and cultural elements, all have the exploratory nature of young creative teams, working with European and American musicals