Bean curd jelly served with sauce with sugar, frozen pear slices on the plate, hot air balloons taking off in the Songhua River... In the current ice and snow season, Harbin, the "ice city", is popular, and there are countless ice and snow tourism fans. During the New Year's Day period, the number of tourists in the city exceeded 3 million, achieving a total tourism revenue of 5.914 billion yuan. The number of tourists received and the total tourism revenue comprehensively surpassed 2019, reaching a historical peak. On the evening of the 3rd, in the Qiulin commercial district of Nangang District, Harbin, the themed ice sculpture was particularly dreamy in the dazzling lights. Ms. Li, a tourist from Jiangxi, and her lover took photos to commemorate it. "When we saw the whole internet praising 'Erbin', we came right away. I didn't expect there to be so many ice sculptures and snow sculptures on the streets, it's so beautiful," Ms. Li said. The crystal clear ice, the lightness of snow, the laughter of childhood, and fairy tale like dreams... In the Harbin Ice and Snow World, the comfort and joy of ice skating and snow waves stir the hearts of adults and children. On December 18, 2023, the 25th Harbin Ice and Snow World opened with a variety of highlights, attracting 40000 visitors in less than three hours. As early as November of that year, many netizens served as "cloud supervisors", monitoring the progress of park construction online. On the first day of the park's opening, popular projects such as the large slide, Ferris wheel, and ice show were unable to meet the needs of tourists. Many tourists waited in line for too long in the cold winter, and some called for "ticket refunds". The staff of Harbin Municipal Bureau of Culture, Radio, Television and Tourism immediately went to work on-site, apologized and refunded tickets, and immediately began to optimize and refine various measures for park management. From adopting on-site queuing to increasing human resources for guidance, from extending business hours to enriching experiential activities, the entire park is "immediately changing and innovating". Taking "retreat" as the starting point, Harbin's series of response measures make people feel "generous". A letter to the people of Harbin has once again raised the "temperature" of the "Ice City". Putting customers first, respecting them, being friends with them, and being close to them is not only a call from the government, but also a spontaneous action of citizens. Worried about tourists staying outdoors for too long and being too cold, Sofia Square has added a "Warm Station" for tourists to "slowly"; Southern tourists like big snowmen, and Harbin creates big snowmen in multiple scenic spots and provides a "map of big snowmen"; Netizens are worried about hotel price hikes, and many hotels have launched "no price hikes" initiatives... These "first mover moves" bring a sense of comfort, security, and respect to more and more tourists. "The popularity of this winter is not accidental. Harbin has been preparing for it for a year," said He Jing, Director of the Department of Culture and Tourism of Heilongjiang Province. Starting from January 2023, Harbin has launched the "100 day Action" for summer summer summer tourism and the "100 day Action" for winter ice and snow tourism, with a focus on improving the tourism environment and enhancing the quality of tourism services from the perspective of tourists and their perspectives. Make a big increment on one hand and optimize the stock on the other. Targeting the new demands of the tourism market, Harbin has deeply tapped into characteristic tourism resources, continuously upgraded tourism routes, created high-quality tourism products, and implemented ticket reductions or discounts. At the same time, extensive research and questionnaire surveys will be conducted to establish a ledger, concentrate rectification, and resolve specific problems exposed in the tourism market in advance. Various tourism industry associations will be relied on to guide scenic spots, travel agencies, tour guides, and other business entities to operate in accordance with the law and treat customers with integrity. According to