On the evening of December 13th, the flagship store of Zuixiao Niu · Damanlu in Zibo City, Shandong Province. At 7 o'clock in the evening, the hall was fully booked, with charcoal licking the fireplace window and diners feasting on it. At 8 o'clock, the singer began a tour, and the lively atmosphere on site reached its climax, with people unleashing their passion to the fullest. "This' confident 'dish is truly a delicacy in the world, but unfortunately only managed to grab 2 skewers." "This shiitake mushroom is also very delicious, with a soft and mellow taste." "The small pancake is even more delicious, and this cabbage has a unique flavor!"... Mr. Sun from Jiangxi brought his friends from Shanghai to have barbecue, with a hint of satisfaction in his words, "Whether it's meat or vegetables, the taste is excellent; the freshly made pancakes are fresh, clean, and have a good taste, which brings happiness to the taste buds! This trip is not worth it!" "'With confidence in mind' is our exclusive research and development, and we won the first place in the barbecue skills special competition just held (the 9th National Hotel Industry Vocational Skills Competition)." Li Liang, Vice President of the Zibo Barbecue Association and Head of Drunken Xiaoniu, said, Roll a freshly beaten pancake with beef breast oil and bamboo shoots. When baking, soak the oil into the pancake, making it crispy and delicious. Therefore, it is called "having a bamboo in one's heart". This name not only includes the ingredients used, but also integrates traditional culture, symbolizing the future development of Zibo barbecue. "Winter is the off-season in the barbecue industry, and during this time, we focus on improving quality, improving products, and enhancing our image." Li Liang handed a string of shiitake mushroom skewers to the reporter, "Try this. Every ingredient in the store is carefully selected, and all the skewers are freshly grilled. We are dedicated to allowing customers to experience the taste of Zibo barbecue on their tongues." The six big characters above the cashier in the lobby, "good people, beautiful goods, and harmonious hearts," warmly welcome guests from all directions. People's Daily, Zhou Sujin, photographed Li Liang's pursuit of quality is not only reflected in barbecue. As soon as they walked into the store, the waiter warmly greeted and invited guests to take their seats, serving tea; The inconspicuous bathroom is decorated cleanly and warmly, with a washbasin next to it. Looking up is a toilet paper, and looking down is a trash basket. Here, what people feel is "star rated" service. "After the Zibo barbecue became popular, we and this city have been working hard to run." Li Liang recalled that in April of this year, the Zibo Barbecue Association and the Zhangdian District Barbecue Association were established; The Municipal Barbecue Association, through communication with barbecue shop owners, culinary masters, and culinary culture scholars, has collaborated with the Zibo Standardization Research Institute to formulate the "Zibo Barbecue Technical Service Specification" based on extensive solicitation of opinions, promoting the standardized development of the Zibo barbecue industry and inspiring this group of "barbecue enthusiasts". Here, barbecue has become a cultural and interpersonal bond. "Let the world fall in love with the taste of Zibo" is hanging horizontally in the dining hall of Zui Xiaoniu; Above the cash register, the six big characters "good people, beautiful goods, and harmonious hearts" warmly welcome guests from all directions; On the wall leading in is the Chronicles of Zibo Barbecue, which is a corner of the Zibo Barbecue Museum. "We not only let our customers taste the delicious food, but also let them feel the cultural heritage and enthusiasm of Zibo." When he said this, Li Liang was somewhat moved, saying that he was proud to be a Zibo person. Zibo Barbecue Museum. People's Daily reporter Song Cui and Li Liang believe that 2023 is the first year of Chinese barbecue. This year, major cities across the country